Custom-made cashmere sweaters spend more than 50 percent this year last year rose by 10 percent

Custom-made cashmere sweaters spend more than 50 percent this year last year rose by 10 percent

Summary:

Rising raw material prices are the main reason

Residents survey. To customize a 230 grams of women's short cashmere sweater, last year, the price of cashmere per gram was 1.98 yuan, this year with the quality of cashmere prices at 2.2 yuan per gram, calculate the raw material costs last year at 455 yuan per piece, this year in 500 yuan. After the beginning of the winter, many urban cashmere sweater brand stores, people who buy, custom cashmere sweaters come one after another. "Cashmere sweater sales increased by more than 30% over the previous few days." Yesterday, according to a certain brand of cashmere sweater chain marketing personnel, since the beginning of the winter only custom orders for cashmere sweaters, an increase of more than 10% over the same period last year.

A woman introduced that she would make her own custom-made 2 new cashmere sweaters each year. However, this year's custom-made female cashmere sweaters cost 50 to 60 yuan more than last year.

According to Chang Xinxia, ​​general manager of "Hanmenglanqi", the price of cashmere raw materials has risen by more than 10% this year. Coupled with rising labor costs, the retail price of cashmere sweaters has increased by about 10% from the same period of last year. To customize a 230 grams of women's short cashmere sweater, last year, the price of cashmere per gram was 1.98 yuan, this year with the quality of cashmere price of 2.2 yuan per gram, calculate the raw material costs last year at 455 yuan per piece, this year About 500 yuan.

A worsted ultra-thin cashmere sweater weighs only about 200 grams, and many stylish customers wear worsted cashmere sweaters this winter. The average cashmere material length is 32 to 34 mm, while the worsted cashmere material length is 35 to 36 mm, the price is more than 30% higher than the average cashmere, the price of each item is more than 1,000 yuan. The popularity of air-conditioned rooms and automobiles also led to the popularity of short cashmere sweaters, and the sales of simple, elegant, acupuncture-structured cashmere sweaters such as cannabis, rhombuses and hollows increased by more than 50% over the same period of last year. The cashmere shawl that can both go out as a scarf and can be used as a cape in an air-conditioned room is bright and has become the new darling of the public.


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