Detailed Chinese Fashion Brands for Transformers 2

The words "Transformers" started from 02:00 on the 24th and instantly detonated the Transformers fever in the country! In the opening scene of Chinatown fighting, Meters/Bonwe's brand was astounded. The Chinese elements were incorporated into the film. At the same time, Chinese brands were selected for cooperation and the huge influence was further amplified.

Shortly after the opening, the Autobots and the Decepticons started fighting in Shanghai, and the camera swept through a Mitsubishi billboard.

A car with "Meters/bonwe doesn't go the unusual way"

Video implanted in Chinese brands emerges

The owner of the Transformers copyright US Hasbro and the producer of Transformers 2 Paramount Pictures authorized the Chinese brand “Meters/bonwe” to become the only Chinese brand partner of Transformers, except for the product license. In the Transformers 2 movie's screen implantation, all the "Transformers 2" moviegoers shouted unexpectedly. This will surely start the first shot of Chinese brands in Hollywood.

In recent years, the branding of movies and television has gone from low-key to hot, then to a bit of flooding, and the general public's mentality is also strange from the fresh to the point of being somewhat disgusted. However, Meters/Bonwe's picture is full of people's eye-catching visual shock. After all, this is the first time a pure Chinese brand has emerged in Hollywood blockbusters. At the same time, the combination of the implanted lens and the “Chinatown” scene makes people aware that it is not so abrupt in terms of ad placement. Instead, they are more respected and admired by the brand. According to the film party, there are four or five implanted lenses in the film, of which the most obvious one is a large billboard on the roadside with the signboard "Meters/bonwe Metersbonwe" and the first one is a freighter "Meters/ Bonwe does not take unusual road advertising. The other places are more obscure, and neither the brand nor the movie company has disclosed it directly. We expect more gold powder to find the answer after watching the movie again and again.

Local leisure apparel brand Meters/bonwe (Metersport BV) and the owner of Transformers copyright Hasbro USA, producer of "Transformers 2" American Paramount Pictures appeared at the same time in Shanghai Bailian Festival City In this Century Studios, media scenes are held to celebrate the successful cooperation of the three parties. More than 300 people live on the site, all wearing Metersbonwe brand Transformers series apparel. According to relevant person in charge of Metersbonwe Clothing Co., Ltd., as the only brand partner of Transformers apparel in China, Metersbonwe not only puts advertisements in the films, but also uses its fonts and logos in apparel products. , characters and other images.

"Transfashion Variant Look at Me" series of apparel products

"Transfashion variants look at me" series of apparel product advertising

Transformers Apparel Sale

Since April of this year, Metersbonwe has opened Transformers Zone in more than 2,000 stores across the country, launching the first wave of Transformers animation products and selling them on the market. In the last month, consumers could see the new shape of Transformers in advance at the Bonneville store, including the flying Bumblebee, the upgraded Optimus Prime, the fallen King Kong, the Hercules, the twins, and so on. The image is integrated into the product line. According to the person in charge of the company, from April onwards, there have been a total of nearly one hundred transformers of different styles, factions, and categories. Basically, these products are one of the hottest products in the store. Some hardcore “gold powders” are even used as collections and are “fully armed” from head to toe. In the Taobao Mall Metersbonwe official online store, the "popular hot list" is almost all Transformers products.