Fashion and sports mix and match Y-3 spring 9 interesting black and white street style

Fashion and sports mix and match Y-3 spring 9 interesting black and white street style

The formation of Y-3 is the idea of ​​the world-famous clothing designer Yohji Yamamoto colliding with Adidas. Y stands for Yohji Yamamoto (Yokomoto Yamamoto) and 3 stands for Adidas' classic three-stripe logo. Initially, Adidas hopes to add fashion elements to its sports shoes, and then invited Yohji Yamamoto to design. As a result, Yohji Yamamoto for Adiads, which has a global limit of 50,000 pairs, was born and sold out within a few days of its launch. The product is so sought after, so that both parties have the idea of ​​long-term cooperation. They found that for people who are pursuing fashion and pursuing individuality, Gucci and other brands are too formal in their everyday wear, and existing casual brands are too casual and popular. Based on this finding, Yohji Yamamoto joined the Adidas, and he focused on changing the formula's sports fashion attitude. This repositioned Sport Wear and created a casual design brand Y-3 with a high sense of design.

Slightly exposed orange halter shirt, more sexy and charming

On February 3, 2007, the brand Y-3, co-founded by Adidas and Japan's top-tier Yamamoto (Yokomoto Yamamoto), was grandly opened on the B-2 floor of Hangzhou Tower. Y-3's Hangzhou Tower shop has avant-garde and psychedelic style. The front of all display stands is a full black metal stand, and the reverse side is a huge mirror. The display rack can be turned upside down as required to form an infinite variety of spatial combinations. The staff of the counter said: “Y-3's price is not low, the clothes range from 800-4000 yuan, and the price of shoes is also about 2000-3000 yuan.” Although compared to other sportswear, the Y-3 price It's expensive, but it's a feature of fashion in sports that has caught the attention of many fashion people as soon as it opened.

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