The cold wind of the economic crisis has brought more and more international luxury brands to the Chinese market, and the Chinese market has continued to rise in the global consumer market. Since 2004, the annual growth rate of luxury goods consumption in China has remained at 15%. As the global luxury goods market rushes under the influence of the economic crisis, China’s status as a new growth pole is increasingly evident. In 2008, the total amount of luxury goods consumed in China was 8.6 billion U.S. dollars, accounting for 1/4 of the total global luxury consumer market. When the economic crisis engulfed the world, this figure was enough to be alarming. In the domestic apparel industry market, after the international apparel well-known brands have passed the layout of previous years, the competition in the first-tier cities has already been in a hot state, and the development space is nearly saturated. Thus, in recent years, international brands have begun to target second-tier cities with huge potential for consumption. Nanjing, Chongqing, Hangzhou, Changsha, Urumqi and other cities have all been favored by them. Recently, the reporter learned that during the 11th Jiangsu International Fashion Festival in September 2009, the French women's brand “CAITHEIY†will release its brand new product in spring and summer in Nanjing in 2010, which will fully unveil the brand to capture the domestic market. screen. In this ultra-luxurious urban fashion trend, the French women's brand “CAITHEIY†maintains its own unique style: fashion personality does not follow the flow, simple and confident but not boring. Following the changes of fashion, with the popular elements as the main body, the original style and fashion are combined in the design to create a unique style of the brand - simple, stylish, elegant, highlighting the elegance of modern urban women. It is reported that the new spring/summer 2010 launch event of CAITHEIY was held on September 10 at the Nanjing International Exhibition Center. This conference will adopt the three new product series and vividly interpret the brand with the theme of “subversionâ€. Spring and summer women's style design trends. Series I: Simple poetic (CAITHEIY classic series), too rapid urbanization, will lead people into a helpless blindness in ignorance. There is me among you. I have you. The similar urban lifestyles make people of insight deeply scared and bored. So eager for a simple life, the pursuit of simple happiness, release pressure, and resolve the depressed concept of life will make people rush. The series is designed to reject alternatives and blank individuality in pastels and achromatics. It uses squares, folds, thick, cascading and stitching design techniques to express its natural, optimistic, comfortable, pure and fresh meaning. Out of urban people return to the simplest, advocating garden visual declaration; Series two: splash ink and impression (CAITHEIY essence series), with the opening of the Shanghai World Expo, the favor of Chinese traditional colors may also continue for a period of time in the world, and the choice of color will also be bright colors of folk To the more ambitious gray system transformation. Tieqing full of the feeling of the future, the grayish cold that penetrates the glass is the color that best reflects the future. The cold color reflects the modern light on the smooth surface, and the cool red and yellow tone will give this The vitality of life brought by the group series; Series 3: Subversion - (CAITHEIY Best Sublimation Series), injecting surreal elements into the classic Romantik, mixing various elements into a dynamic individualistic style. Rococo style frills incorporate a stiff structure. Pastoral colors incorporate beautiful gel tones and toxin-neutral colors to create a unique blend of artificial and natural colors. The series will use high-quality yarns, high-tech finishing technology, and research and development of newer synthetic fibers. Through the combination of photosensitive fabrics and light and dark colors, it will give people a taste of high quality. Hu Rong, chairman of the CAITHEIY brand of French women's wear brand, said that “CAITHEIY†brand is positioned in the 25-45-year-old modern urban white-collar women in China, maximizing the glamour of urban women. And the pursuit and sublimation of quality of life. The cooperation between the brand and the internationally renowned fabric companies has resulted in the development of a new, fashionable, yet environmentally friendly new fabric that is in line with the human body. At the same time, it incorporates stylish and sophisticated decorative techniques into the garments to achieve the perfect combination of materials and craftsmanship. Design is the soul of the brand. Designers from France and Hong Kong collaborated with mainland senior designers to create a “CAITHEIY†brand. With the Western fashion as the design standard, they integrate into the oriental traditional design style and boldly inject new concepts. The combination of hot drilling, folding and other complex manual skills, the pursuit of the details of the decoration and processing, brand fashion sense of fashion, personality and flavor. For many years, the winter fur fashion with the most cutting edge of European fashion has been the flagship product of the French women's brand “CAITHEIYâ€. "CAITHEIY" brand fur down clothing has changed the thick and dull characteristics of traditional down jackets. It uses waist pleats, color zippers, border and fabric contrast colors, Norwegian jacquard, small jacquard, prints and textures. Interestingly, faded and worn-out appearances, popular prints, and other techniques have enabled down apparel to be fashioned, and the down jacket has been transformed into a lightweight, stylish, and fashionable style that has become a symbol of style and tasteful lifestyle. At the same time, the “CAITHEIY†brand will also combine furs and feathers. Simple fur decoration can hardly conceal luxury. It not only highlights low-profile and practical wearability, but also exudes aloof and cold temperament. Different brand traits. 
French women's brand "Bai Shiyi CAITHEIY" seizes the domestic market
The cold wind of the economic crisis has brought more and more international luxury brands to the Chinese market, and the Chinese market has continued to rise in the global consumer market. Since 2004, the annual growth rate of luxury goods consumption in China has remained at 15%. As the global luxury goods market rushes under the influence of the economic crisis, China’s status as a new growth pole is increasingly evident. In 2008, the total amount of luxury goods consumed in China was 8.6 billion U.S. dollars, accounting for 1/4 of the total global luxury consumer market. When the economic crisis engulfed the world, this figure was enough to be alarming.