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Will become a new chapter in the Rolex Shanghai
The Rolex, marked by the crown, not only has a long history, but also is of excellent quality. Consumers regard it as a unique investment value. They maintain a leading position in the Swiss Watch List. The watchmaking traditions respected by generations make countless people who love watch. It can hardly put it down.
Beaching in Shanghai and becoming a well-known classic brand has always been an important marketing strategy for Rolex. The opening of the Rolex Tudor store covers an area of ​​about 400 square meters. The store introduces watches that cover almost every Rolex series. It is the largest store in China (including Hong Kong) and the most complete range of styles. It caters to high taste individuals. Different needs and choices. Rolex also revealed that this store is the result of a joint cooperation between Rolex and Hong Kong Watch Group.
Hand in hand to enter into force Rolex speeds up the layout of China
According to a Morgan Stanley report, the Chinese are born to be a luxury audience, spending more than $2 billion each year and becoming the third largest consumer of luxury goods in the world. The watches are precisely the symbol of China's elite status and wealth, and they are their favorites. China is becoming the focus of many watches, with international brands such as TAG Heuer, Omega, Radar, Kadea and Vacheron Constantin rushing to China. The competition among brands is inevitable. In order to establish a smooth sales channel and achieve a rapid distribution of China, Rolex and Hong Kong watch giant Yi Jin Lie together.
Rolex revealed that it is in line with the business philosophy that Rolex follows in China that consumers who are well-to-do are positioned to be mature, tasteful, know-how, and successful people who dare to affirm themselves. In addition, Peace Mark Tourneau, a powerful timepiece retail network and watch retailing joint venture of Yili Group, has a leading position in the mid- to high-end and high-end watch markets in China (including Hong Kong). `
“Excavating the potential market and cultivating elite loyalty to the Rolex brand is the company’s main strategy.†A senior company executive who declined to be named said: “ROLEX is very optimistic about the market prospects of Shanghai and even China, and expects sales performance will remain. 70% annual growth rate."
Limited edition Rolex made its debut in Shanghai
In the exhibition hall of Nuo Dao, there is a hand-out table attracting people's attention. This is the 116598 SACO-type cosmic perpetual cosmmeter Dyton. In addition to the basic configuration and functions of other Rolex watches, the watch also features diamonds on the leopard surface and ear cover. The watch's outer ring is inlaid with dry gold square gemstones. The gold safety buckle and leopard belt highlight the nobility. Temperament, can be described as the best. At present, there are a total of 200 ultra-luxury watches in the world, and it is the only unique product in China with an undisclosed price.
Hand in hand to enter into the Rolex in Shanghai top luxury
Hand in hand to enter into the Rolex in Shanghai top luxury
On September 4, the world's top watch brand Rolex officially opened its flagship store in China. The boutique is located at 222 Hubin Road, Shanghai Corporate World Center, near Huaihai Road and adjacent to Xintiandi. Rolex said that Tudor flagship store will become a new landmark on the forefront of Shanghai fashion, and it is the first choice for fashion upstarts to enjoy elegant life. It will certainly gather considerable popularity for Rolex brand in Shanghai and even China.
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