In the fashionable "scorpion fine" shoe cabinet, these pairs must be indispensable

The fashion trend is constantly evolving, but the shoes as an important single item, the sense of existence is only increasing, the category is becoming more and more abundant, and the hearts and minds of men and women are captured. On October 17, CBNData launched the "2019 Double 11 Shoes Trend Trend White Paper" (hereinafter referred to as "Report") in conjunction with Tmall Trend Center and Tmall Fashion Shoes Industry, based on CBNData consumption big data. Interpretation of the eight trends of the latest trends in fashion shoes this season.

Fashion is a reincarnation, and “retro” is a timeless trend in the fashion circle. In the trend circle of shoes, it also shows the trend of retro, the more "old" the more love. CBNData "Report" shows that in the past year, after 95, it has become the growth rate of TOP1 for the consumption of retro shoes and shoes, and the growth rate of consumers has reached 22%. And the young fashions represented by the 95s are highly respected for their new styles. KissKitty 2019 socks Chelsea boots and over-the-knee boots have become a must-have item for their retro wear.

The embodiment of classical charm is also inseparable from the blessing of the neutral wind. In the past year, every 10 women who bought shoes in Tmall had 2.5 men's shoes and men's shoes. The purchase of men's shoes increased by 58%. The simple neutral shoes and boots represented by the Laber Three Bullock boots and Steve Madden Martin boots have successfully stepped on this trend.

Environmentally friendly materials in the leather as the shoe circle is called a rising star, CBNData consumption big data shows that in recent years, environmentally friendly materials and fashion side by side, the proportion of related shoes increased from 10% to 51%. Among them, the new red card ROTHY'S ​​from San Francisco uses comfortable and lightweight flat shoes made of recycled materials, which has become a popular "Wang Hao shoes".

And in addition to environmental protection, the comfort and lightness of new materials has become one of the biggest selling points to attract consumers. In the past year, the three most popular types of environmentally friendly shoes: single shoes, ballet flats, outdoor casual shoes. ECCO outdoor sports high-top casual shoes, allbirds wool shoes are the representative.

The fancy clothes are easy to taste, but the fancy of the shoes is at the forefront of fashion trends. CBNData consumer big data shows that in the past year, the most popular three elements of women's shoes: sequins, plaids, ribbons. Chiara Ferragni sequined flats combine sequins and eye patterns to combine BLINGBLING with the second element to appeal to younger consumers. Laber Three's French Rococo vintage shoes and the Forbidden City IP joint design shoes also use these elements to the extreme.

The fashion of color block stitching is also highly sought after. In the past year, the consumption of color stitching and contrast-type shoes has increased by 87%. GUCCI leather sports shoes and Steve Madden colorful sports shoes are all playing with the trend of color stitching, showing a stylish personality style.

Snow boots are the must-have items for girls in autumn and winter. For fashion, it is secondary to wearing warm snow boots. Fashion is the first priority. After all, children can make choices, and adults must have temperature and grace. It is worth noting that in recent years, the functions of snow boots have been continuously optimized, and wear, light weight and correction have become the most popular three functions. With its sweet and playful shape and light cushioning function, the skechers bow-shoes cater to the needs of consumers and become the representative of the upgrade trend of snow boots.

The function of increasing the stovepipe has also been highly respected. CBNData "Report" shows that in the past year, the growth rate of stovepipe (slim) snow boots has reached 99.4%. Both Ruco Line and Skechers snow boots are designed with a comfortable high-bottomed platform that helps consumers decorate the leg lines to meet the slimming and growing demands of “small thick legs”.

Going against the season, it’s their personality and their fashion attitude. CBNData "Report" found that the young 95 is the favorite in the counter-season consumption. In the past year, the growth rate of consumer numbers reached 96.4%, and orders increased by 98.7%. Some classic shoe styles have become a universal item for the four seasons. CBNData consumption big data shows that in the past year, consumers love to spend summer casual sports shoes in the off-season and summer favorite Martin boots in the summer. 73hours Petals show stiletto with pointed shoes, COMMON PROJECTS white shoes as the representative of the single shoes, become the trend of the girl's winter must-have items.

In recent years, we have created a joint name for “accidents” for consumers, and interpret “everything can be connected” with practical actions, which has caused a lot of attention. Strong cooperation is one of the main directions of integration innovation. In the past year, the number of joint-related brands increased by 462%, and the consumption amount increased by 447%. From the crowd point of view, it is still the youngest 95-year-old cross-border shoes and boots, and the trend of youth is most loved by them. UN united nude Miyake's joint name, zsazsazsu X suiyida joint name, Cole Haan and Japan's famous dark trend MASTERMIND cooperation models bring a unique youthful temperament, welcomed by consumers.

Technology first, unclear, in the footwear circle, the trend of black technology blessing has become more and more obvious, it is worth noting that, compared with other generations, 95 after the black technology shoes are most interested.

CBNData "Report" shows that in the past year, the most important features of the black shoes technology for consumers are: waterproof, warm and lightweight. Zero zero-degree heat-heating 38-degree shoes use self-warm self-warm super-sensitive fiber from Aerospace Technology, Cole Haan Grand OS technology rubber sole, all of which will bring the black technology to the fullest, giving people a sense of unclearness.

Stars with the same paragraph is always an important guarantee for sales, in the footwear circle is no exception, CBNData consumption big data shows that in the past year, the growth rate of the same number of consumers in the same category is 1.8 times that of non-star net red. STUART WEITZMAN Yang Mi with the same paragraph, TOD'S Liu Yuran with the same paragraph have become hot items. At the same time, with the rise of young consumers with “rich money”, luxury brands such as HOGAN and Alexander Mcqueen have once again captured the love of the Z era with the new generation of stars. In the past year, the consumption of luxury brand shoes and footwear has increased by 78.7%, and the growth of Tmall luxury footwear has reached three digits. After 90 and 95, it has preferred luxury shoes.

On October 13th, Tmall Trend Center and Tmall Fashion Shoes Industry jointly held the Tmall 2020 Spring and Summer Trends Release and the Tmall Tide Shoes Pavilion's 19 Autumn and Winter Trends Trends at the Shanghai Fashion Week Ontime Talk Trend Forum. The brand has brought the latest and most cutting-edge trends in fashion design to fashion week and Chinese consumers.

The relevant person in charge of Tmall said that "Tmall Tide Shoe Museum" is the Tmall fashion footwear industry that is empowered by Tmall Trend Center to gather the most influential and innovative brands and businesses in the world. Launch and recommend pioneering positions in footwear trends. From the most youthful trend of trendy shoes design to the development of sustainable materials for the most industry-leading concepts, to the combination of new technology and intelligent manufacturing processes and AR customization, Tmall Trends aims to lead China's footwear consumption into the era of innovation. .

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