Independent innovation strictly pushes quality out into a new opportunity for Chongfu textile industry

In recent years, affected by factors such as increased economic downturn and rising raw material prices, the textile industry can be described as difficult. However, in Chongfu Town, many textile companies are rushing to orders. It is understood that from January to July this year, the output value of textile enterprises in the town reached 4.57 billion yuan, a year-on-year increase of 18.3%, and the output value of the regulations reached 52%. A spring quietly ushered in.

Product upgrade

From "manufacturing" to "intellectual creation"

Over the past 10 years, a large number of textile companies have become accustomed to the production path of imitation or processing. However, after the pressure of rising raw materials, a large number of enterprises are facing a decline in orders.

How to break through the dilemma? In recent years, a large number of textile enterprises in Chongfu have chosen the road of independent research and development. Looking at the production report of Zhongding Textile, as of July this year, the company has completed the annual target output of 50.26%, a year-on-year increase of 5.13%, the quality first-class product rate target of 99.20%, and the accumulated total value of 99.67% from January to July. The rate reached 95.14%, an increase of 1.03%. Such achievements are inseparable from the team's pursuit of technology.

Zhongding Textile mainly produces pure natural animal fiber yarns, so it has a particularly high requirement for dyed fiber damage and color gloss. To this end, Zhongding Textile has continuously researched and developed, through innovative equipment and technology, to improve the fabric's falling rate and anti-pilling pilling rate. In addition, in improving the quality of the products, Zhongding Textile changed the original equipment from the original hard draft to the flexible carding, and the drafting of the roller was changed to elastic combing, which greatly improved the texture definition and the garment skinny of the fabric. Also invited Italian dyeing experts to enter the field to help upgrade the product." Zhongding Textile related person in charge said.

Since becoming a “provincial high-tech enterprise” team, Zhejiang Tonghui Textile Co., Ltd. has been out of control in the research and development of new products, despite the impact of rising prices of dyed chemicals, polyester yarns and labor costs. However, with the company's two complete production lines of home textile fabrics and apparel fabrics, the company's home textiles and new clothing products are emerging one after another. From January to July this year, the company's sales increased by about 24%.

From a single outfit to today's socks, uppers, and home textiles, Xinao Textile is giving wool products more functionality and style. In most people's minds, wool products are generally suitable for autumn and winter, but can you wear wool on your body in the summer? Xinao Textile will become impossible. “We have mixed wool and other materials to develop a new type of product that can absorb moisture and perspiration, especially for summer wear,” said the company’s official, which broke the seasonal restrictions on wool products. The technology was also awarded the "China Textile Industry Association Science and Technology Progress Second Prize".

Leading the trend

From customized services to personalized customization

In the past few years, customers have been accustomed to providing samples and choices. Nowadays, Xinao Textile is more admired for personalized customized services. “It used to be a customized product development. Now we have reached a strategic cooperation with our customers, which means customers’ The greater the choice of autonomy, the combination of spinning technology and fabric selection,” said the company’s official.

In addition to having a complete industrial chain and mastering all the processes in the intermediate process, the company's technical research institute and wool knitting product research and development center experts and the infusion of resources from various professional colleges are also enhancing the company's independent innovation capability and technological progress. Provides a strong guarantee. In 2017, the company's interim report showed that during the reporting period, the company achieved operating income of 1.192 billion yuan, a year-on-year increase of 22.44%; net profit was 112 million yuan, an increase of 14.1035%.

The inspection pass rate of each batch of yarn reaches 99.99%. The quality inspection is carried out at the beginning and end of each process... Different links have corresponding standards. Xinao Textile has always adhered to such standards. "Quality is the foundation, there is no quality, brand, development, competition is empty talk." This is the "New Australia shares" CEO Zhou Xiaotian's understanding of the quality word.

In the eyes of Shen Minghu, chairman of Tonghui Textile, environmental issues have become the key to the company's development. It is necessary to know that water and pollution and air pollution cannot be ignored and avoided by dyeing and finishing enterprises. However, Tonghui Textile not only makes it open and honest, but also walks in the forefront of peers in solving problems.

The sewage pool wastewater treatment system has invested more than 70 million yuan, and the waste disposal system has invested more than 10 million yuan. In recent years, the company has saved a lot of money in upgrading and renovating environmental protection facilities and optimizing the environmental management system. In the first half of this year, the company invested more than 8 million yuan to strictly control and ensure compliance with industry standards and achieve compliance. Some people have questioned whether this is worthwhile, but Shen Minghu said that to do dyeing and finishing enterprises must have a sense of responsibility, to be worthy of their own conscience, to give the company enough room for survival and development. Recently, the company's Green Textile Dyeing and Finishing Technology Research Institute passed the provincial enterprise research institute is the best proof.

Customer source map continues to expand

From "waiting for customers" to "going out"

The high-end fashion of textile products, the market potential is self-evident, and going out has become another substantial measure of Chongfu textile enterprises. At the 30th Shanghai SPINEXPO International Fashion Yarn Exhibition held recently, Chongfu's major textile companies carried their own new products and made a stunning appearance.

"This year we launched the '2018-2019' new color card, in which 100% cashmere 'ELEGANCE' color contains 180 colors, is also the world's most popular and richest color system, allowing customers to choose." This time, the main products of the autumn and winter 10 major products, 17 different count series participated in the exhibition, and the harvest was quite fruitful.

They said that they did not fight unprepared. Zhongding Textile has set the preparation time one year ahead of schedule. The purpose is to improve the rapid response capability during the peak season. Customers can order directly and the warehouse can directly discharge. Such an initiative has also greatly improved the completion rate of production delivery of Zhongding Textile this year, which is an increase of 28.76% compared with the same period of last year. “The participation in international yarn exhibitions in France, the United States, Shanghai and other places is an opportunity to provide new services to high-end brands and designers,” said Zhongding Textile.

In another case, “New Australia Shares” directly moved the 2017 Wool Knitting Designer Competition to the exhibition site. In recent years, “New Australia Shares” has held a press conference every year. In fact, this is not a “meeting”, but it is to showcase the world, but in more than 10 countries and regions such as the United States, Britain, Germany, etc., there are professional "New Australia products" marketing staff.

Similarly, Tonghui Textile, which accounts for 50% of its products, has also expanded its customer source map by participating in exhibitions. Europe, the Americas, etc. all have their footprints. “Every year we fly to Germany, Frankfurt and other places to participate in foreign exhibitions. The exhibition is the best opportunity to make friends.” Shen Minghu said with a smile.

Increase the intensity of independent innovation, strictly control the quality, and insist on going out... Under a series of combination fists, the stage of Chongfu Textile Industry is getting wider and wider.

Editor in charge: Xu Yuehua