Miu Miu Women's Wear Seoul, Cheongdam-dong boutique opened

Miu Miu opened a new store in Cheongdam-dong, a prestigious shopping district in Seoul, South Korea, and the brand's expansion in the Korean market took another step forward. The store is two storeys high and occupies a total area of ​​approximately 460 square meters. It is fully equipped with accessories, handbags, shoes and ready-to-wear collections. The boutique's façade is Miu Miu's classic metal mesh curtain wall. The front of the shop is a delicate entrance and display windows; the other side is embedded with a large light box.

Miu Miu has revolutionized the exterior of the indoor sales space: the sky blue damask replaces the golden brocade of the brand's traditional logo. The ceilings and carpets of the same color make the interior decoration visible at a glance, highlighting the intimacy and contemporary feel. The first floor mainly sells handbags, accessories and shoes. The floor-to-ceiling mirror wall perfectly matches with the sky blue damask niche, showing the perfect state of the product.

Along the elegant black marble steps, you can arrive at the 2nd floor, which mainly consists of a collection of ready-to-wear clothes. Damask walls, polished stainless steel armrests and mirrors contrast each other, making it beautiful and modern. The glass table is prominently located in the store, as well as space for guests to relax. This makes the boutique exudes a feminine atmosphere.