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Semir and Wenzhou service enterprises docking localization implementation strategy
As Semir Group's processing enterprises, Jia Yun company not only has a sound management staffing pattern, also has a very advanced production line. Long production lines, running at full capacity every day: a piece of jeans, was affixed to Semir's trademark, and then enter the Semir's logistics system, put the store shelves. This production worry about sales of enterprises, called Wenzhou Jia Yun Garment Co., Ltd.. From the second half of 2006 to the first half of this year, the total annual sales jumped from 20 million yuan to 100 million yuan in just three years, creating a miracle in the growth of a small enterprise. In the context of the financial crisis, Jia Yun Only one blockbuster, that is, professional OEM to OEM processing. Semir local production choice Semir is a "no factory" apparel business, its OEM processing enterprises are mostly located in the "Pearl River Delta", "Yangtze River Delta." Operating orders "localization" operation, can greatly shorten the product from production to sales of space-time distance, reduce logistics costs, so that brands and processing enterprises to communicate more smoothly. To this end, they held a special "Semir virtual local production matchmaking," ushered in 35 Wenzhou garment manufacturing enterprises. More than 20 companies sent an invitation to Semir executives to inspect their businesses. The process of selection is not easy. Although many companies have the will to dock, but meet the requirements are few. At this time, Li Can found the clothing industry Qiu Guanghe, said he was willing to invest 20 million yuan to build a new factory, specifically to make OEM OEM. Lee Chan is considering that joining the list of local production companies Semir, Semir technology, management, brand, concentrate on doing a good job in production, to achieve rapid growth of enterprises. Qiu Guang and the consideration is that a courageous professional, a start-up from the enterprise may be easier to provide a template for local production of Semir. The docking of both parties begins. Jia Yun OEM processing perfect docking "After the founding of the company, Semir sent a team of professionals, to us the advanced technology and management concepts, so that our starting point is relatively high." Garment Co., Ltd. Wenzhou Jia Yun, general manager of Can Say. Garment in the good rhyme workshop, every process on the assembly line, every aspect has strict standards. Lee Chan said that at the beginning of the establishment of the enterprise, he did not rush to access Semir's orders, but spent four months, invested hundreds of thousands of yuan of funds, to produce a variety of products for testing. After formal production, start from each production flow, improve gradually, formulate a whole set of new production standards, strictly control the cost, reduce the loss. Can make such an account to the reporter Li Chan: For example, a pair of jeans, the acceptance criteria is plus or minus 1.5 cm, but if each pair of pants 1.5 cm longer than the standard, although also qualified, but the fabric waste caused by the year, businesses should be more Pay more than 90 million cost. Another example is the use of a line of jeans, because of the workers' habits and methods of operation, the first line of waste is serious. Last year, the company set up a standardization committee and a technical research team. After repeated tests, it stipulated standardized operation procedures and saved over one million yuan of production costs in one year. In terms of management, Jia Yun also adheres to the concept of team building as the core competitiveness of the company by adhering to the notion of Semir, "where rivers are full of water," "workers earn money first, and factories make money afterwards." Li Chan found that employees often go out hairdressing, time-consuming and expensive, they specifically contacted the two business near the barber shop, negotiate the wholesale price of 5 yuan per person per month by the barber shop to send staff a monthly regular haircut, the cost All borne by the enterprise, one year, the company to pay haircut fee of 10 million. Small details, but let the staff feel the warmth of the home. At present, Jia Yun's old workers have accounted for 90%. The stability of the workforce, it is on the increase in production orders to ensure. Looking forward to the success of more Jiaoyu docking Wenzhou small and medium manufacturing enterprises to provide a very good model of development. Wenzhou virtual business a lot of large enterprises, especially clothing, footwear industry. Large enterprises wholeheartedly develop the brand, SMEs give them to do the processing, this is a very good "win-win" path. Unfortunately, we have seen only a few such successes. "Localization of virtual economy can both save huge processing fees, logistics costs, but also facilitate management, but also contributed to the development of local economy more, but at present, Semir's local processing enterprises less than 10." This is the interview process In the Senma chairman Qiu Guanghe said. The reason, first, most small and medium sized manufacturing enterprises in Wenzhou forward-looking enough, not dare to invest too much money, equipment does not go up, the technology can not keep up; Second, the management level is not high, the quality of manufacturing does not go, the cost Unable to control. So, they do not meet the requirements of big business. According to Semir estimates, if well managed local manufacturing enterprises, net profit can reach 10% -12%, the fabric of a good grasp of this, higher profit margins. However, if the management is not good, the profit is very easy to eat. The fictitious management big business already had the demand of "the localization of production", to the Wenzhou small and medium-sized manufacturing enterprise, who is well prepared, the business opportunity will fall to the head. The reason why Semir and Jia Yun are able to succeed is that the connection between the two parties - from production to management and from system to concept - is all-encompassing. Look forward to more virtual enterprises, like Semir, the implementation of "localized production"; look forward to more small and medium manufacturing enterprises, like Jia Yun joined the ranks of manufacturing and processing. A "Semir" If there are 5 billion orders in Wenzhou, then 10 "Semir", 100 "Semir" orders, so that Wenzhou N "Yunjia" to undertake, for Wenzhou, it will mean how much Industrial added value and tax return?