First, the company profile Founded in 2010, FROMLIFE is a professional women's enterprise integrating design, planning, marketing and production. It is located in Shenzhen, China's coastal special economic zone. Professional and excellent brand design team, high-quality marketing team for the dealer to provide efficient and high quality services, from the shop location, decoration guidance, personnel training to operations management, after-sales service and other places reflects the FROMLIFE team rigorous and pragmatic modern management system. Second, the brand interpretation FROMLIFE Chinese is interpreted as: from life The existence of the brand and fashion, art, she was born in life, longer than life, she will return to life. Wash lead, embrace the new season of nature and Shu. FROMLIFE takes us to the most familiar but also the most difficult to understand life art, experiencing the artistic inspiration brought by life and letting us return to life, to live happily and enjoy life. Life begins here! Third, the design concept Concise and clear style of interpretation, simplicity is full of shape and structure, so that clothing has become a sculpture of the art of creating a carrier, through the use of soft, high-quality fabrics, cut out asymmetric, cascading a variety of rich sense of space will live Into the design, show life in the design, let us start from here, leading the fashion innovation lone attitude. Fourth, brand positioning Design Positioning: simple and comfortable, stylish and casual Psychological age positioning: 28-40 years old unique dress style modern urban women. Market Positioning: Domestic first and second-class city shopping malls and bustling commercial pedestrian street store. Customer Positioning: monthly income in 2000-5000 yuan urban fashion women. Price Positioning: Spring and summer: 300-600 components, autumn and winter: 300 yuan -1200 components. Fabric positioning: the popular cotton, linen, silk and pure natural fiber, supplemented by imports of high-grade chemical fiber fabrics. Custom elderly watches logo on dial, buckle, watch back cover.
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