Printed Shirts,Digital Print Shirt,Custom Made T Shirts,Printed T Shirts For Men Shaoxing Shanhe garments co.,ltd , https://www.sx-sanhe.com
To love, plastic brand, do culture - "The princess" growth mind
Plastic brand, to do the culture ... ... "," Princess "in every step, are constantly" embrace change ", and this courage to change, it is from" love. " From OEM to OEM, from making brand animation to finding the true position of girls' wear, from the traditional business model to the successful transformation of successful e-commerce ... Every step of the growth of "DI SIZIAO" Are constantly "embracing change", and this courage to change, it is from "love." Because of this love of family, love of society, "Princess d'Isaiah" in the process of "elegant transformation", consistently adhere to the "every girl is a princess" concept, to create a belongs to "Chinese princess "Our fairy tale castle. From the traditional industry transformation and upgrading of cultural and creative industries, the founder of Jiangsu Seda Cultural and Creative Industry Co., Ltd. Mr. Li Ding bluntly, the times created a golden opportunity for the brand, "the brand wants to show parents unlimited love for their children, For each girl's love, it is the driving force for the continuous development of enterprises .2010 conversion e-commerce, 2011 company sales exceeded 120 million yuan in 2012 exceeded 300 million yuan in 2013 reached 500 million yuan ...... Intentions to achieve "China Princess "dream, but also let this originally engaged in a simple foundry" Cinderella "-type enterprises, has now become the transformation of cultural and creative business community of new forces, many toys, apparel business difficulties, sales decline at the same time," Princess Thessaloniki "has risen not down but down, undoubtedly attributed to the influence of the brand, due to the company's continuous exploration of" plastic brand, culture "over the years." Princess Daisy "has become China's" Barbie Doll. "The founder of Seth said Mr. Li Ding, the company has launched a listing plan," completed the first round of financing, planned in 2014 on the GEM . Origin: from "love" Founded in 2005 by the "future" of the brand (DEESHA), has always been to "look with the child's vision to understand with the child's mind" for the purpose of parents to their daughter's Love for the design of inspiration, combined with the fashion elements, so that "Chinese princess" who have their own unique style behind this success, but also full of a young man's daughter's fist, is the love Helping the brand to find its place after losing investment and creating the eye-catching "Pink Castle" in the girls' wear market, where the owner of the castle is the founder of Seth, Mr. Li Ding. In various media interviews, Mr. Li Ding did not cover up the failures his company had ever had before. Compared with the failure, he even preferred to call it "exploration." It was this time that he had explored the plastic brand and culture, Today "The Diane Princess" strong momentum of development. "The future success is" is Mr. Li Ding's favorite words, in his view, behind every successful toy has an animation In the beginning of 2007, the company invested 3 million yuan to film a "Andes" as the protagonist of the animation film, but the animation creation "burn money" is far greater than the current business is still engaged in the plastic doll products Sales speed, cartoon did not start, but let the early profits also lost a lot, but it is this unsuccessful exploration, but eventually for Mr. Li Ding opened the door to success. "In the process of entrepreneurship , Sometimes ignore the daughter. On my journey with my wife, we suddenly miss the daughter who is at home alone. She is our princess and we always want to provide her the best. So the idea of ​​the brand and the slogan so spontaneously, "'let every girl is a princess' from our love for her daughter, from the world for her daughter's love of parents, 'Princess Isaiah' is Help us round this dream. "Mr. Seto, the founder of Actuate, said that despite the unsuccessful investment in animation, the brand name of 'Thessalono' was hit. Subsequently, the company quickly positioned the domestic market for girls' clothing that was still lacking in benchmarking brands and started the" Dreaming trip. "Transformation:" love "and" future "If we say that to adjust the company's main direction, from toys to girls girls aged 3 to 16, is derived from Mr. Li Ding's daughter's" love ", then The business route fought by the store to e-commerce, then derived from Mr. Li Ding for the "future" of the promise and courage in 2010, Mr. Li Ding in friends chatting about the e-commerce industry is good Previously, there was an online shop in "Thessaloniki", but not much investment, the effect is not great, but this time "chatting", let Mr. Li Ding with a new vision to renew Met the e-commerce platform. "August of this year, I took a few executives of the company went to Taobao inspected. Almost the next day, we made a major decision on the transformation of the business. All of the company's resource allocation to e-commerce-based, to make 'Da Shatou' products cover the entire network. Although the e-commerce environment at that time was very good, it almost reached the point of "being sold as long as it was available." However, Mr. Li Ding insisted on building his own brand image because the "princess" did not allow any "neglect." The national sea Selected child model, founder of "The Princess of Isaiah" magazine, selected a small designer ... ... these brand promotion activities, so that "Aesh Mausoleum" to tamper with my parents share the heart of my daughter's love. "Internet sales in the first month 300,000 yuan, doubled every month since the increase in December 2010 has 6 million yuan. Prior to the physical development of the store is very hard, the average monthly sales of about 100,000 yuan. "Mr. Li Ding recalled." At that time, we invested in these 'expensive' promotional activities, many colleagues and employees do not understand, but for now, our insistence is correct, fight the price of children's clothing shop have been Closed down, but sales of 'Thessaloniki' continued to grow. "In August 2010," Aesar "products just on the line, sales exceeded 200,000 yuan; 2011," Aesop "stationed in Taobao, when the sales exceeded 1.37 billion; 2012, TOP10 in China's electricity supplier, 2007, Mr. Li Ding closed the last one of his own clothing toy factory. Also in this year, "Deeha" has more than 100 for its production of clothing toys Of the foundries, 7 for its services to the logistics business.In 2012 China Enterprise E-commerce Innovation Summit, Mr. Li Ding gave the answer: "Internet genes, culture first. "In his understanding," to make every girl a princess "was not so much a motif as a mothers buying her, but rather a darling of love for her daughter In the sense of selling brand, selling culture. It is worth mentioning that, just past 2013, Jiangsu Deesha Cultural and Creative Industries Co., Ltd. successfully repurchased the domain name deesha.com overseas, the current domain name has been completed the transfer.It is reported that the domain name has been for some time an overseas female artist Held by a series of negotiations and consultations, the final "China Princess" has its own domain name.This also indicates that the future, "De Soto Princess" has more goals and space for development.In 2011, Mr. Li Ding closed The last one own clothing toy factory.In the same year, "Deesa" owns more than 100 foundry for its production of clothing toys, seven logistics services to serve it in the 2012 China Enterprise E-Commerce Innovation Summit On Mr. Li Ding gave the answer: "Internet genes, culture first. "In his understanding," to make every girl a princess "was not so much a motif as a mothers buying her, but rather a darling of love for her daughter In the sense of selling brand, selling culture. It is worth mentioning that, just past 2013, Jiangsu Deesha Cultural and Creative Industries Co., Ltd. successfully repurchased the domain name deesha.com overseas, the current domain name has been completed the transfer.It is reported that the domain name has been for some time an overseas female artist Held by a series of negotiations and consultations, and ultimately "China Princess" has its own domain name.This also indicates that the future, "De Soto Princess" has a larger goal and space for development.At present, many domestic front-line "wind Investment "optimistic about the" princess culture "and the economic value of its industrial chain, have come to grab" to send "hundreds of millions of investment funds.The latest" Princess Theresa "3D animation has also been in the major networks It is reported that the 52 episodes of "Theatrical Princess" animation has entered the final production session, CCTV has signed a broadcast intention agreement, the major provinces and cities have also shown strong interest in children's channel.From the first investment Animation's defeat, to the present sought after after all the public sought after positioning, "Princess Theatrical" out of a love created by the future of the road.Love the future, Set goals also voted farther: "Set 52" Disha Princess "after the listing, the plan to enter the film industry. Before we try to move the series of micro-movies, are harvested online traffic less. The future of the road is still very long and wide, we plan to set up a princess theme park, and the brand into the international market, so that Chinese girl princess image to the world. "The kind of answer:" Internet genes, culture first. "In his understanding," to make every girl a princess "was not so much a motif as a mothers buying her, but rather a darling of love for her daughter In the sense of selling brand, selling culture. "Every girl is a princess." Deesha is dedicated to bringing this concept to every family in China. It is the love and nurturing of her daughter, from the first to the future, from the lovely girl to Growing up to become an elegant woman, behind every girl is a princess is confident and strong, is love and kindness, I believe they will bring to themselves, bring others and even brought to the world never had moved and surprise today , Isa still walking in the road of dreams tomorrow, Thessalon will bring you more exciting. Insisted, from the dream. Insisted, from hope. Let us wait and see!
Prev Article
360 ° Esons2015 Spring Conference · Harmony