TOMMY HILFIGER Releases 2017 TOMMYNOW Fall Series

Headed by TOMMY HILFIGER's global brand ambassador, The Chainsmokers, and named after ROCKCIRCUS, this event brought TOMMYNOW's “Read and See” show experience to London.

The clothing styles of all the men's and women's collections involved in the entire show will be immediately available through retail, wholesale, e-commerce, and creative business channels such as augmented reality, chat robots, and image recognition.

Amsterdam, The Netherlands (September 19, 2017) - TOMMY HILFIGER, as a wholly-owned subsidiary of the PVH Group (NYSE: PVH), today hosted TOMMYNOW "ROCKCIRCUS" (rock circus) on fashion, music and entertainment. Group) "immersive experience fashion show. The inspiration for this fashion show originated from the rock music that Mr. Tommy Hilfiger had always loved. It exudes the charm and nostalgia of fresh and avant-garde. As the third season show, TOMMYNOW's 2017 Autumn Collection Fashion show was held at the London Rock House Roundhouse (2pm Beijing time, September 20, 2017). Following the success of the previous two TOMMYNOW fashion shows, this 2017 Fall show still uses the TOMMY HILFIGER's “read and see” model. In this fashion show, TOMMYNOW presented the men's and women's collections on the same stage for the first time and unveiled the women's design autumn collections. All the garments on the show floor can be purchased in more than 70 countries and regions through integrated sales channels.

2017 Fall Series

This season, TOMMY HILFIGER has launched the groundbreaking TOMMYNOW fashion experience to the world and showcased a number of collections of ready-to-wear styles, including the TOMMY HILFIGER series, the HILFIGER COLLECTION series, and the HILFIGER EDITION series.

In the Fall 2017 series, the use of treason style to interpret the classics of the 1990s is indeed a new interpretation of the contemporary American style by TOMMY HILFIGER, which has achieved the agitation and collision of young culture, rock passion and college style. Combines classic and street styles, eye-catching and individualized checkered patterns, novelty and original proportions, and a classic reverence and tribute to sports and skateboarding styles.

TOMMY HILFIGER also continues to break through the traditional stereotypes of the show. Through advanced digital technology, including the TOMMYNOW SNAP application with new augmented reality technology, the latest series of products can be purchased instantly.

Gifts Series

TOMMYNOW "ROCKCIRCUS" marks the global launch of the women's design autumn collection. Including fashion, footwear, accessories, sunglasses, watches and fragrances. The series combines the rebellious attitude and soft style, combining a unique casual style and Mr. Tommy Hilfiger's love of rock.

For the first time, TOMMYNOW also exhibited men's and women's apparel, including HILFIGER COLLECTION, a women's high-end series, and HILFIGER EDITION, a selection of TOMMY HILFIGER men's classics.

ROCKCIRCUS

More than 2,000 guests were invited to attend, including consumers, media people, buyers, guests, and opinion leaders. In particular, they experienced this amazingly inspiring fashion tour. Guests purchased show products at ROCKCIRCUS's Pop-up store, browsed exclusive TOMMYNOW concert products that night, and explored TOMMY HILFIGER classic products on the True Vintage platform. They can also customize their favorite products in the Tommy X You Lab laboratory and purchase Tommy Hilfiger's favorite music on ROCKCIRCUS Records. At the end of the event, an exclusive performance was performed by the popular “The Chainsmokers” duo to celebrate this internationally renowned American musician and producer who became TOMMY HILFIGER’s men’s global brand ambassador.

Digital business

The TOMMYNOW platform has always been a hotbed of innovation, incorporating improved new technologies into the TOMMY HILFIGER business. In September 2017, TOMMY HILFIGER became the first fashion brand to use augmented reality technology in addition to the TOMMYNOW fashion show. This technology was jointly developed by TOMMY HILFIGER and MediaMonks, a creative digital production company. Through the commercial application of 3D image recognition TOMMYNOW SNAP, consumers can browse the 2017 autumn series main body ready-to-wear styles with augmented reality effects, enjoy the show shopping experience with new dimensions, and can buy their favorite products directly at tommy.com. Developed by Slyce, the world leader in video search technology, this model was launched in the spring of 2017 and now covers all of TOMMY HILFIGER's global products. Consumers in the United States, the United Kingdom, Germany, Switzerland, France, the Netherlands, Belgium, Spain, Italy, Russia, Sweden and Denmark can go to the iTunes Store to download this integrated e-commerce platform.

All products covered in the 2017 Autumn series can be purchased through TOMMY HILFIGER's global sales network as well as its own retail channel tommy.com, social media, streaming media shopping channels, and online chat systems. In the Fall 2016 series, TOMMY HILFIGER, in conjunction with msg.ai., became the first brand to launch TMY.GRL, an artificial intelligence chat commerce platform, on Facebook Messenger. In the Spring 2017 collection, TMY.GRL evolved into a private stylist application based on artificial intelligence to create a more personalized shopping trip for consumers. The new TMY.BOY launched in this season is recommended for modeling in the HILFIGER EDITION series according to customer preferences and event occasions.

Model

This show brought together many supermodels including Devon Windsor, Hailey Baldwin, Joan Smalls, Sara Sampaio, Jourdan Dunn, Georgia May Jagger, Lucky Blue Smith and Presley Gerber.

Front row guests

Front row guests, including Mr. Tommy Hilfiger's wife Dee Hilfiger, Lewis Hamilton, Shawn Yue, Sharon Yue, Neymar, Cameron Dallas, Jasmine Sanders, Lara Stone, Poppy Delevingne, Lottie Moss, Brandon Thomas Lee, Pyper America, Gabriel-Kane Day -Lewis, ThylaneBlondeau, Rafferty Law, Tina Kunakey, Daisy Lowe, Arizona Muse, Tigerlily Taylor, Amber Le Bon, Yasmin Le Bon, Coco König, Lulu Gainsbourg, Sam Rollinson, Claude Simonon, Paul Simonon, Justine Skye, Lady Amelia Windsor, Pixie Geldof, Hermione Corfield, Selah Marley, Sody, Luke Treadaway.