Oriental Net News December 2: According to the "Labor" report, yesterday's Shencheng big cooling, cashmere sweaters, down jackets and other winter clothes ushered in the first sales peak. The reporter visited the Nanjing Road Business Circle and Everbright Feather Expo in Shanghai and learned that although it was a working day, winter clothing sales surged by 23%. It is worth mentioning that the entity business is an innovative brain, this year launched a high-end custom cashmere sweater, so that warmth increases fashion elements. The fashion store devaluation cashmere sweater customization Cashmere sweater customization is no longer the business of street shops. In the fashion store on Nanjing Road Pedestrian Street, reporters saw yesterday that from the shawls to sweaters, from dresses to gowns, cashmere sweater custom counters have sixty to seventy styles, and many of them have added fur elements. "Prices range from over a thousand dollars to over a million, and there are only one or two samples for each model. Customers can try on the spot and buy them. If the sizes are not suitable or the colors are not liked, they can also be tailored." If a style is bought, other customers can look on the ipad. “From the perspective of customer preferences, the fur styles such as suede are the most popular, and the customization cycle can take up to a month or so.†According to report, since the launch of high-end customized cashmere sweaters at this store, sales have steadily increased. “Customer counter sales exceeded RMB 100,000 in last month, and the momentum even surpassed the highest-selling counters for cashmere sweaters. As Shencheng enters the winter, customization will resume.†Huang Weiguang, general manager of the fashion store, said, “From the market In terms of feedback, personalized fashion that incorporates design elements has grown rapidly in recent years. Grasping this differentiated service is one of the 'weapons' for physical businesses and online competition. Not only cashmere sweaters, but also affordable sweaters usher in sales season. In the wool sweater sales area on the first floor of the store, the relevant salesperson told reporters that the price of sweaters in the three or four hundred yuan is the best. In all kinds of products, the soft touch has been particularly popular in recent years. According to Huang Weiguang, since autumn and winter, the highest monthly sales record of wool sweaters has exceeded 400,000 yuan. Everbright Feather Fair sales soared by 30% Following the rhythm of the cold wave, the China Famous Brand Down Fair was opened at the Everbright Convention and Exhibition Center on Sunday. Yu Guilin, head of the feather exhibition, told reporters that sales have increased by 30% year-on-year in the past two days. It is understood that compared to last year, the Feather Fair venue was increased from 6,000 square meters to 8,000 square meters, including more than 100 down brands, the price is more than 20% cheaper than the retail market, some special offers have a greater degree of discount . Although it is an exhibition form, the feather fair still pays attention to the shopping experience. The reporter saw at the scene, taking the Jieling brand as an example, this time introduced four different functional zones, some of which specialize in the sale of money, and some show all the goods, while others specialize in autumn down. Zhao Shihu, chairman of the brand, told reporters that many models used goose down instead of duck down this year. Although the material was lighter and more warm, the price did not increase. The reporter learned from the industry that the price of down jackets on the market this year has generally fallen by 30% from last year. "On the one hand, down prices of down materials and apparel fabrics, in addition, last year, brand manufacturers backlog a lot of inventory." Industry sources told reporters that for apparel manufacturers, with its Yahuo, it is better to lose some of the cost of a loss sale, "a lot of brands Last year, the inventory was in the range of 30,000-100,000." Horn Buttons,Horn Suit Buttons,Online Horn Button,Custom Horn Buttons Jiangmen Mingcheng Button Co., Ltd. , https://www.btn-button.com
Cold wave attacks winter clothing sales "from the beginning" Cashmere sweater launched high-end custom
Summary: