Impressions Prairie Let China Cashmere Smile International Market

Impressions Prairie Let China Cashmere Smile International Market

Summary:

From July 12th to 14th, the Working Group of Textile Industry Sub-Council of the China Council for the Promotion of International Trade came to New York to experience the 17th China Textile and Apparel Trade Fair (New York) (hereinafter referred to as New York Fair).




The Javits Exhibition Center where the exhibition is located is located in the center of Manhattan, New York, backed by the Hudson River. There are many high-rise buildings and high land prices. However, there are a number of high-rise real estate projects that are being built in the surrounding area. They have sent a positive signal.


Corresponding to the rise in the US market, there were nearly 600 Chinese companies exhibiting at this New York show. Enterprises from more than a dozen countries and regions such as the United Kingdom, South Korea, Japan, Turkey, and Pakistan also have enough star products to compete in the US market and are generally optimistic about market expectations.



In fact, Chinese textile companies still continue to pressure their overseas journeys.


Customs data show that from January to May 2016, China’s total textile and apparel exports reached US$10.06 billion, a year-on-year decrease of 2.3%. Among them, textile exports reached US$43.22 billion, a year-on-year decrease of 0.5%; apparel exports reached US$57.41 billion, a year-on-year decrease of 3.6%. Although the upward trend has emerged in May, it is still unknown whether the export can change the pattern of reverse growth throughout the year. The market share in the United States is also challenged by countries such as Bangladesh, Vietnam and Pakistan.

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Road resistance and long, the line will come. Chinese companies in the fabrics, clothing, and home textiles regions found that Chinese textile companies generally have a positive attitude to respond. By rapidly adjusting product mix, they actively deployed “going global” and fully mobilized two markets and two resources, effectively strengthening their own Core competitive advantage.



To create a regional brand, we must come up with the best quality




“Dalang Woolen has to rely on quality to continue to win the favor of American merchants.”

At this New York exhibition, Dalang Town organized a total of 14 representative wool knitwear enterprises to participate in the exhibition. In addition, Dalang woollen textiles were collectively packaged with 130 square meters of Dalang hair with the unified logo of “Dai Long Mao Zhi”. The weaving area is eye-catching and stylish at the exhibition site.


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Dalang pavilion unveiled with a unified image.


On the second day of the exhibition, two Chinese-American ladies deliberately took a two-hour drive to the exhibition to find a company named “Impressive Grassland”. It turned out that the day before they saw the exhibition report from the local TV news program in the United States, they were deeply attracted by cashmere costumes on the screen. They said that “this kind of cashmere design is so beautiful” and they decided to come together even though they could not make a purchase. However, we still need to see the elegance of China's native cashmere design.


"Our cashmere sweaters are dye-free and non-polluting, 'natural' raw materials, 'natural' cashmere." Impressions grassland business personnel said.



Impression Grassland pays special attention to product display, highlighting the brand style from the details.


"The company pays great attention to design and only contacts customers with price acceptance ability. It is basically a self-built channel in overseas markets," said the person in charge of the booth. In recent years, the company has actively carried out the fashion and functional transformation of cashmere garments. With a strong design team, it has introduced more than 200-300 new models each year, with an annual output of 300,000 to 400,000 pieces.


During the exhibition, the merchants who came to the booth to inquire constantly, and every time they meet with the guests, Impression grassland business staff carefully placed the exhibits and racks neatly again. They laughed that the details highlight the image, cherish the brand has become a habit on the company.


Zhou Weihua, vice chairman of Dongguan Wool Textile Industry Association, introduced that in order to support Maozhi's going global, Dalang organized woolen companies to hold delegations every year to participate in exhibitions organized by the CCPIT in New York and Paris, as well as to hold local special events in Dalang and actively promote them. "Dalang Maozhi" regional brand.

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Cashmere products on Impression Grassland booth.


The Dalang wool weaving enterprises actively took the initiative to tap the business opportunities in the US market, which is conducive to stabilizing the export orders. In view of the shift in the production and processing of low-end garments to neighboring countries such as Vietnam, India, and Bangladesh, Dalang Woolen Textiles should continue its transformation and upgrading and continuously improve its product quality and corporate services. Dalang Woolen relies on quality to speak and continue to win the favor of American merchants.

During the three days of the exhibition, the audience fully felt that “Made in China” was indeed radiating a new light. The acquisition of this glory depends entirely on the perseverance and vitality of the Chinese textile and apparel companies. Will give Made in China more connotation.

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