Italy's top Canto Motto fog women's brand fog Tianci counter opened

CANTO MOTTO, originating in Italy, was founded in 1988 by the founder Federico Ditadi (Fidelco) in his birthplace - a beautiful town of Viceza, adjacent to the international fashion capital of Milan. Qinjian). In 2005, the founder's sister-in-law Gianluca and Shenzhen Zhiri Fashion Company joined hands to enter the market in China (including Hong Kong and Macao).

Born in 1943, Federico Ditadi started working in the fashion industry from the age of 17 and worked in the most famous tailor shop in the country. After a few years of learning, he had a high level understanding of the aesthetics of high-end clothing and started to develop his own fashion business.

In 1988 he founded the CANTO MOTTO high-end clothing brand and opened his first store in Vicenza, a small town in Venice, Italy. The development of the past ten years has made it a very popular fashion brand in the area.

In 2006, in cooperation with Shenzhen Haori Fashion Co., Ltd., China opened its first counter in Guangzhou.

In 2007, Gennaro Esposito, who served as an advisor for international brands Max mara, joined CANTO MOTTO, which has increased the brand's design, fabric, color, craftsmanship, and board style to a new level.

In 2008, the first show of the Autumn/Winter 2008 was held at the Guangzhou Youyizhengjia Store, which attracted the attention of the Chinese garment industry.

As of 2014, CANTO MOTTO has opened 100 counters/special stores in 46 cities/provinces including Beijing, Shenzhen, Guangzhou, Nanjing, Hefei, Xi’an, Urumqi, Chengdu, Harbin, Shenyang, and Changchun.

In autumn and winter 2014, the CANTO MOTTO brand repositioned.

Aesthetic Style · Style Aesthetics

To convey the spiritual spirit of the soul · Contain high-end taste life · Inherit Italian art culture

CANTO MOTTO undertakes the Italian art and culture thoughts, innovates and creates creative methods. Through exquisite craftsmanship, the excellence of its design lies in the high-end tastes that combine art and elegance, allowing people to wear their bodies to create a state of communication with the soul.

Product Concept · Product Concept

CANTO MOTTO is designed with a simpler silhouette, clean and fluent modern art design and urbanization. The colors are elegant, the perfect lines contain touching creativity, and the emphasis on spiritual and cultural communication in the style makes it a kind of soul. The advocacy of artistic conception brings the philosophy of art life.

Art taste, simple profile, elegant lines, exquisite craftsmanship.

Taste of art,concise profile,elegant lines,exquisiteworkmanship.

Product Design · Product Design

The fabric uses exquisite and high-grade natural raw materials, pays attention to quality and texture, while wearing comfortable, it can show high-end taste and art profile. Colors use elegant colors, fade and frivolous, creating ideas and taste.

Workmanship adheres to high demands for repeated checks, respects excellence, and continues the spirit of high-end clothing customization.

Workmanship enhance high requirements, keep improving, continuethe customization spirit of ready-to-wear.

Product Category: Women's clothing products, accessories, jewelry.

Women ready-to-wear, leather goods, accessories, and bijouterie.

Brand Positioning · Brand Positioning

Consumers: CANTO MOTTO serves attractive women of 28 to 38 years of age who have high tastes and are pursuing quality of life, especially those who have an international vision and focus on self-cultivation after 70-80.

Market: CANTOMOTTO is based on the unique Italian art style aesthetics based on China's first and second tier markets, mainly in advanced shopping malls.

Personality description:

They are very tasteful and are quality enjoyment of life.

They pay attention to artistic conception and have a natural artistic temperament.

They are delicate and focus on the fullness of their emotions.

They focus on their careers and pursue high-demand perfectionism.

They have an excellent taste and they enjoy high qualitylifestyle.

They pay attention to ideas and they own a natural artisticcharacter.

They are scrupulous and precise and pay attention to emotional integrity.

They are focus on business and they are pursuing highrequirements of perfectionism.

Brand Vision · Brand Vision

Through the development of the brand, it has become the leading brand of Italy in China. It has been precipitated as a brand for 100 years and its reputation has gained worldwide recognition.

The women who conveyed the Italian art aesthetics to China advocated the art philosophy of life and the cultivation of the soul.