Shanghai International Clothing Customization Exhibition

Exhibition date: 2017-04-20 to 2017-04-22

Exhibition City: Shanghai

Exhibition address: 1099 Guozhan Road, Pudong New Area, Shanghai

Name of the pavilion: Shanghai World Expo Exhibition Hall

Organizer: National Federation of Industry and Commerce Textile and Apparel Industry Association Lingshuo Group Holdings Co., Ltd.

Organizer: Shanghai Ao Exhibition Service Co., Ltd. Shanghai Lingshuo Exhibition Service Co., Ltd.

[Current Background]

Entering 2016, the introduction of Internet+, the apparel industry is in full swing from the traditional model to the integrated customization development. The transformation of the apparel industry into private customization will be an unstoppable development trend in the future. It is also an important goal for enterprises to break through the development bottleneck and actively explore emerging market channels. .

[Model dispute, channel change]

Traditional garment industry transformation and customization, need to change the traditional production mode, from the traditional batch production line production, to the use of the Internet platform to seamlessly interface consumer data with professional parametric clothing systems to achieve information integration. Enterprises using the Internet and clothing information system to transform clothing customization, realize intelligent design, industrial chain processing and manufacturing, and provide more comprehensive professional services, is the most advanced model of competition for enterprises to seize and explore new markets.

The change of mode will definitely lead to major changes in market channels. The previous sales channels were determined by traditional markets such as franchising and direct marketing. This type of operation has fewer choices, smaller audiences, higher costs, and the creation of Internet + clothing customization is digital. On the basis of this, industrialized efficiency is used to produce individualized products, and the industrial ecological model is realized faster and better. Through information technology, it integrates tangible stores such as direct sales, agency stores, multi-brand stores, wholesale markets, and intangible stores such as catalog shopping guides, websites, and WeChat, and further deepens the linkage between various channels to make omnichannel Marketing can be realized to provide customers with a convenient, all-round shopping, entertainment and social experience, multi-channel symbiosis, is a channel change.

[breaking through tradition, taking advantage of the trend]

In order to promote the customized upgrade and development of China's garment industry, promote the exchange and progress of the international custom clothing field, fill the gap of the domestic Internet + clothing custom industry chain, rely on the strong list of clothing enterprises accumulated by Shanghai International Professional Wear Expo for many years, and undertake The more than 3 million professional audience data accumulated by the unit's own 10 years of exhibitions, the new launch of the trade show platform dedicated to serving the integrated integration of the apparel industry chain - Shanghai International Apparel Customization Exhibition ("CITC") will be held in 2017 Held on April 20-22. CITC is committed to helping garment enterprises to solve high inventory pressures, break the current downturn of the industry, take the lead in exploring new market development channels, and propose a new development supply model. CITC is a personal entrepreneurial platform dedicated to building designers, a big data platform for custom companies and a consumer apparel consulting platform to fully meet the needs of consumers and provide a one-stop solution between merchants and consumers.

The “CITC” service platform brings together industry chain participants such as designers, clothing brands, garment factories, fabric manufacturers and consumers to achieve effective linkage between online and offline; forming an organic ecosystem for the apparel customization industry. Integrate the resources of the apparel industry to help companies find the most accurate companies and businesses faster, more accurately and more comprehensively.

Second, the exhibition theme

Promote customized industry upgrade and business model innovation in China's garment industry

Third, the exhibition advantage

1. Connect with the international community to understand the new business model of the industry;

2. Develop multi-channel users and explore new business potential;

3. Connect with the upstream and downstream of the apparel industry to enhance the industry's adhesion;

4. Publish your latest products and comprehensive solutions to professional buyers;

5. Interact with expert forums and participate in industry development direction discussions;

6. Expand new channels and enhance product competitiveness;

7. Increase industry exposure and increase brand influence.

Fifth, the display content

1. Simple customization: standard number production;

2. Semi-customized: simple set code (also called set or set) on the standard version;

3. Full customization: completely in accordance with customer requirements or customer-independent design, for customer size, matching exclusive version, with exclusive technology, for single-piece production; including manual full customization and industrial full customization;

4. New clothing custom experience store: Internet + mode experience, C2B custom mode and other innovative business model display;

5. Wholesale technology solutions for apparel global customization systems.

Six, the exhibition process

Submit the application form → Book the booth → Sign the contract for the exhibition → Pay the deposit for the booth → Pay the booth at the end of the contract → Send the exhibitor's manual → Submit the booth design drawings and construction plan according to the manual → Send the sample → Two days before the exhibition , exhibitions → exhibitions → dismantling.

Seven, concurrent activities

1. Clothing Haute Couture - Discussion of C2M

2, clothing advanced custom technology forum

3, high-end custom clothing show show / cum personalized custom brand new product conference

Eight, publicity and promotion and buyer invitation plan

1. Extensively promote exhibition information through the powerful publicity lineup of authoritative public magazines, newspapers, websites, television, and advertisements to achieve information gathering and dissemination;

2. Cooperate with domestic and foreign clothing mainstream media, fashion, finance and other industries to help companies maximize their exposure;

3. Increase the scope and frequency of comprehensive promotion through new media means such as WeChat and Weibo; realize continuous communication between exhibitors and viewers online and offline, and promote business cooperation;

4. Close cooperation and interaction with high-end living and consumption clubs, community luxury media, associations and other institutions;

5. Establish information cooperation channels with major associations at home and abroad, and invite members to come;

6. Inviting one-on-one calls, sending text messages, e-mails, and sending more than 500,000 exhibition materials, one-on-one to invite professional demanders;

7. During the same period, the exhibition organized costume customization and other related activities through the exhibition platform, which caused widespread concern in the whole society.

IX. Contact information of the organizing committee

Shanghai proud exhibition service Co., Ltd. (a member company of Lingshuo Group Holdings Co., Ltd.)

Address: 19th Floor, Nankai Building, No. 1332 Lujiabang Road, Huangpu District, Shanghai

Contact: Wang Changsong Mobile

telephone / fax

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Editor in charge: Li Xuetian