In the European and American fashion trends, there is a baseball hat that is almost synonymous with a hat. From Beckham to Atango, from JAY-Z to Kardashian, all of them are loyal fans. David Beckham likes to wear it on the street.   JAY-Z favorite is it   Fashion Queen Kardashian’s street photo is most common as well Even Hillary, who has recently been busy with the US election, is also a fan of it. It is the baseball league cap of the American professional baseball league MLB New York Yankees. This baseball cap, which is popular among European and American big-name stars and various hipsters, is from New America's century-old hat brand New Era. Can you get the favor of so many big names in the world, what is the brand of New Era? As early as the 1930s, New Era began to make baseball caps. It can be said that this brand defines a baseball cap! New Era was founded in New York in 1920 and has a history of 100 years. In the United States, New Era can be said to be a household name. It is recognized as the world's best quality and best-designed professional baseball cap brand. Nowadays, almost all the sweat-proof belts on the inside of the hat are invented by this brand. New Era's most classic hat is a baseball cap made for the MLB New York Yankees. In 1954, New Era published an epoch-making hat style: The New Era 59FIFTY, which also became the standard for MLB baseball caps. In the United States, style is not separated. As one of the four major professional leagues in the United States, the US professional baseball league has attracted a lot of attention from the entertainment industry. The baseball cap has become one of the standard for their viewing. With these blessings of hip-hop and movie stars, New Era hats out of the sports category and is welcomed by people who like street culture and sports and leisure, becoming the latest fashion wear indicator. Relying on top-notch craftsmanship and celebrity word of mouth, New Era's popularity spread from the United States to Europe. Soon, they became household names in Europe. In China, although New Era has not officially entered the Chinese mainland market, New Era Cap is also deeply loved by people from all walks of life and movie stars. Jay Chou's favorite is New Era Edison also loves New Era The male body bell Han Liang wears it and the style is also very harmonious. Careful study of New Era's brand strategy, you will find that there are rules to follow: New Era and always choose the most well-known local brands to cooperate and quickly open the market. For example, in the UK, New Era teamed up with Premier League Manchester United football teams. However, New Era seems to be cautious about the mainland China market with the highest demographic dividend and market potential. In the past year, they have repeatedly tried some in the Asia-Pacific region and Hong Kong, China, and the action is not too big. New Era opens its experience store in Hong Kong Daniel Broderick, general manager of New Era Asia Pacific, told the media that the key to entering the Chinese market is not time, but whether to find the best partner. These statements have also confirmed the reasons why New Era has been cautious before, and also revealed that this century-old hat giant has attached great importance to the Chinese market. Until November 7, 2016, New Era ushered in a landmark event, announcing that it will enter the Chinese mainland market. The partner they chose was the well-known social leisure mobile game “Big Ball Combat†of the giant network of 200 million users. Recently, the two sides held a strategic cooperation ceremony in Shanghai. Being able to become the new strategic partner of New Era in China, the brand of "Big Ball Battle" is not necessarily simple. According to public information, this is the most popular leisure sports mobile game brand in China. At present, the number of users has exceeded 200 million. The core group is young people after 90 or even 95. It can be said that one of every two young people in China is Ball users. This part of the population is in the pursuit of fashion, the trend of the age, the attention to trend products is very high. The ball game has 200 million young, fanatical and passionate players. New Era has opened a door to quickly understand the vast number of users in China by working with the ball. New Era Global CEO Chris Koch highly recognized this strategic partnership, saying that "this partnership is a big step for New Era to enter the Chinese market." Chris Koch also revealed that the partnership "opened a way for New Era to create a hat that truly fits the Chinese style." The two sides jointly released the first product "Pola's Crown", which is a hat designed for the Chinese market and Chinese users. Many industry insiders are optimistic, it is expected to completely replace the New York Yankees as New Era's latest explosion products. This "Pola's Crown" has not yet been released, but many New Era loyal fans and even stars have been keen to capture the dynamics of this product. A few days ago, running the male Wang Zulan was also exposed to the trial privilege of getting the hat first. There is also a fashion designer's exposure. This "Bola Crown" was unveiled in Shanghai Fashion Week in October, when it was popular and tried by many fashion designers. According to the latest official news, this "Bola Crown", which carries a historical mission and is highly anticipated, is expected to be launched in the Chinese mainland market in late November. 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New Era designed a hat for the Chinese to replace the New York Yankees as a new explosion.>