On February 24, a press conference on the “Silk China China Internet+†exhibition held by the Ministry of Commerce’s State Cocoon and Silk Coordination Office and hosted by China Textile Commerce Association was held in Beijing. As the Ministry of Commerce’s silk service industry public service system project, this “Silk China†series promotion event will be held on March 15, 2016 in Chengdu, the 98th “China Needle & Cotton Trade Fair†and the 28th “China Silk Trade†The meeting will be held during the period. Click to view the cashmere sweater information "Silk China" steadily advanced China has a long history of silk culture and is the world's largest exporter of silk raw materials. However, China’s per capita silk consumption is far lower than that of Europe and the United States. In addition to purchasing power, differences in consumer attitudes are important influencing factors. At present, the scale of China’s consumption continues to expand and the consumption structure has been rapidly upgraded. The market potential of silk products is huge. In September 2013, with the consent of the State Council, the Ministry of Commerce and other eight departments jointly issued the “Opinions on Further Promoting the Healthy Development of the Silk Industry†(hereinafter referred to as “Opinionsâ€), and listed “Strengthening domestic and foreign silk consumer markets†as One of the key tasks to promote the development of the industry. In order to implement the spirit of the Opinions, support the transformation and upgrading of the silk industry, accelerate the transformation of China from a big silk country to a strong silk country, further promote the silk culture, and promote the characteristics of the naturalness, comfort, functionality and luxury of silk products. To develop new consumer demand and promote the healthy and orderly development of the silk industry, the State Cocoon and Silk Coordination Office has initiated the construction of a platform for the public service system of the silk industry of the Ministry of Commerce. The “Silk China†series of propaganda and promotion activities is an important component. Click to view the cashmere sweater information It is reported that through the efforts of the past two sessions, and with the active participation of more than 200 terminal retail outlets across the country, the project has increased the popularity and reputation of the silk industry, and has, to a certain extent, expanded the dissemination of silk and propaganda effect, which is conducive to further Conglomerate the industry to work together to jointly promote silk consumption and create a national silk brand that targets the domestic market and even the international market. Silk Industry embraces "Internet+" According to Yu Yuenan, vice president of the China Textile Commerce Association, the “Silk China†event has been successfully held for 2 sessions. In 2016, the "Silk China" promotion and promotion platform will start with the promotion of Internet sales, focus on the "Internet +" promotion and promotion, and achieve online and offline cooperation to promote the Internet sales of silk products has a greater development. At that time, the association will cooperate with e-commerce giant “Tmall†to jointly promote the promotion of internet sales of silk products. At the same time, it will hold “Silk Internet+†training classes and lectures to guide silk enterprises to accelerate the progress of “Internet Plus†and promote online and offline. Integration, enhance the influence of silk brand. "Joint Declaration" Regulates Market Escort Industry According to the project plan, on March 15, the China Textile Commerce Association and Tmall will join hands with Xin Yuan, Tsz Wan, Taihu Snow, Wansli, Kaiyia, Qianhuang and other brands to sign and publish the “Silk China†Internet in Chengdu. +" Joint Statement on Quality Commitment. Participating companies will promise to actively fulfill corporate social responsibility, maintain and improve product quality, protect consumer interests, and comprehensively strengthen internal quality standards, responsibilities, and assessment systems to ensure that the product pass rate reaches 100%; commitment to the Lynx Mall and offline entities All products sold in the store will strictly implement the national standards and relevant laws and regulations, and accurately describe the product details, strictly observe the quality supervision regulations, regulate the production and management activities in accordance with the law, and actively maintain a good market order; and promise to guarantee the products produced in the market. Transparency, and consciously accept the extensive supervision of the quality and technical supervision departments, public opinion, and consumers, and do not hide, evade, or delay any issues or incidents that are related to the interests of the society or consumers due to product quality. With honest and responsible attitude, take the initiative to respond and handle in a timely manner to take concrete actions to promote the healthy development of the Chinese silk consumer market! Click to view the cashmere sweater information "Fashion Consumer Month" Helps Double Line Consumption In May 2016, China Textile Commerce Association will launch the "Fashion Consumer Month" online and offline. It will set up an experience platform online and offline at 100 stores, shopping malls and Tmall. Mall. , Expand the atmosphere of silk consumption, increase public participation, and promote online and offline integration. President Yu added that currently 43 companies have signed up to participate in the event. The association will organize and guide outstanding silk enterprises across the country, actively develop e-commerce, open up new sales channels in Tmall.com, and encourage companies to organize new products and new varieties. Rich and colorful marketing activities, using Internet thinking to develop new products and companies to build marketing channels for online sales, and then expand business sales, improve product competitiveness. At the same time, in order to cooperate with online promotion and sales to make up for the weak points of the lack of online product experience, the association will also assist companies to set up an experience platform online to allow consumers to experience the beauty and comfort of silk products and appreciate the quality services of silk enterprises. Can scan two-dimensional code for direct trading, online and offline interaction. During the event, the association will invite talents from the Internet and elites in the industry to discuss and communicate the integration of the Internet and silk in the form of lectures, training courses, etc., to enhance the ability of silk companies to operate and market the Internet, and to improve e-commerce sales capabilities; participating companies will pass Theme activities such as the member's cultural experience day, the manual arts and crafts experience day, the silk product experience shopping day, and the Chinese-style clothing new show, which are featured with silk special features, allow consumers to personally experience and experience the culture and charm of silk. 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Online & offline fusion "Silk China" embraces "Internet+"
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