Some characteristic towns are nonsense, talking about the success of Wuzhen and the unsuccessful of Ganzhou!

This article was first published on WeChat public account: China Real Estate Data Research Institute. The content of the article belongs to the author's personal opinion and does not represent the position of Hexun.com. Investors should act accordingly, at their own risk.

[Introduction] The concept of the characteristic town in the past two years is very hot, things are good, and the road is still far away. Three pits have to pass.

First, the so-called town, that is, the concept of enclosure is sufficient, and small developers are excluded. Land resources will increasingly be concentrated in listed and well-known housing enterprises. The development of real estate to urban management is greater than the urban complex.

Second, the so-called characteristics: nothing more than feelings, 50-year-old developers return to where to go back and forth. Not afraid of developers having culture, they are afraid that developers will have culture, and the developed towns can change the town to earthquake! As for the features, it is definitely there. If you live in, you will know!

Third: the characteristic towns must have a strong capital operation capability. They must have functions such as industry, commerce, education, tourism, life, entertainment, leisure, medical care, property, etc., and there is a turnaround. Imagine how many industry experts do you need? How much is it? How to give land indicators? How is the development cycle distributed? Land age? This is an immigration project, moving from the city to the suburbs, without any courage and courage, developers and investment buyers must prepare a little medicine.

The characteristic town mode is popular all over the country. In the successful town of Wuzhen, the average price of the old-fashioned real estate Greentown Yayuan on September 7 was 16500 yuan per square meter, while the average price in Anhui Luzhou in September was 4,541 yuan per square meter. In the long run, real estate is the most incapable of fraud. The indicator that best reflects the local economic situation.

It is impossible to establish a characteristic town in a poverty-stricken area. This is not discrimination, but economic law. The characteristic is that it is unique, it is the unique spirit, industry and culture. Even the rice is not enough, or it is very rough. The vast majority of the employed population is barely living on the waterline. How can it pursue the uniqueness of the spiritual and cultural industry? . In areas where the primary stage of industrialization, where resources are absorbed, talking about characteristic towns is extravagant and high.

A town with a unique industry but staying in the low-end city of the industrial chain cannot be a special town.

Haining is a Chinese leather city. As one of the commercial real estate models, Haining Leather City was promoted to the whole country by diligent Zhejiang merchants. However, Haining towns have not become a characteristic town, neither a fur fashion center nor fur pricing rights. However, it is an external extension of Beijing's mobile approval center and real estate. In the assembly line industry, the biggest success is to reduce costs by maximizing uniformity and uniformity through the same line, and lacking characteristic genes in nature. It is impossible to make a characteristic town.

Zhangzhou is China's largest wholesale market of Chinese herbal medicines.

It does not depend on the north and south of the economically developed regions. It is adjacent to Shangqiu City in Henan Province in the north, Fuyang City in Anhui Province in the south, Huaibei and Suzhou in the east, and Zhoukou in Henan in the west. It is the intersection of Henan and Anhui provinces, and the commercial civilization is rather weak. It belongs to the hinterland of the Central Plains, where the market economy is less developed and the market awareness is relatively backward.

Historically, the agricultural civilization of this place is flourishing. The Ming and Qing Dynasties are one of the four major medicine capitals in China. It is the hometown of Hua Tuo, and there is a town in Quzhou called Hua Tuo Town.

And eggs. The Chinese herbal medicine trading place in Zhangzhou does not appear to be on the side of traditional Chinese medicine culture, and the traditional wholesale market has moved from the outside to the inside.

According to the data at the end of 2012, Ganzhou has the largest Chinese herbal medicine planting base in the country, with an area of ​​nearly 1 million mu, and more than 800 specialized villages for Chinese herbal medicine cultivation. It is listed as an agricultural product of Anhui Province, 000061, and it has a national demonstration base. The largest Chinese herbal medicine trading market, the market has more than 5,000 trading booths, the marketing network is all over the world, the annual transaction volume is 30 billion yuan, ranking first in the country; the city has a total of 284 Chinese medicine production enterprises, the output value reached 12 billion yuan that year.

From the data point of view, Ganzhou is still a poor area.

In 2015, Zhangzhou's GDP was 94.26 billion, domestic and foreign currency deposits were 126.10 billion, and per capita foreign currency deposits were 246.67 million yuan. It is the lowest among the prefecture-level cities in Anhui, and its consumption capacity is inferior to that of Chenzhou, which is similar to its population. The status is completely incompatible, which is consistent with the situation of poverty and non-industrialization that I have learned locally.

In other words, Ganzhou is a large-scale Chinese medicine town established in the small-scale peasant economy. There is neither a modern Chinese medicine research and development, nor a medicinal material pricing and price risk hedging system, nor a credit-rich Chinese medicine brand. If other regions take the lead in establishing a standardized Chinese medicine production and research and development base, the economy of Ganzhou is worrying. From the local education data, it is impossible to have large-scale research talents and financial talents.

Therefore, even if there is Huaying Town, it sounds like China's most distinctive Chinese medicine town, but it is impossible to succeed.

The most successful characteristic town to date is Wuzhen.

Chen Xianghong, the super IP operator of Wuzhen, emphasized two points in his speech. First, 40% came from the project site selection. It is close to Shanghai, a super-class city, and is located in the golden triangle of Shanghai, Suzhou and Hangzhou. It is not from the three major cities. In an hour's drive, it has a radius of 50 million people in China's most consuming population.

If Wuzhen is in the backcountry and there is no consumer group with a golden radius, even if Chen Xianghong has three heads and six arms, he will not succeed. From this perspective, Chen Xianghong's Beijing Gubei Water Town project has a high probability of success, followed by the Pearl River Delta, and Guizhou's projects can only be betting. Unless it can create a characteristic city like Dali.

The second 25% is the comprehensive management level of Wuzhen. From the government-led construction, in 2006, the listed company “China Youth Travel Service 600138, shares it” was developed to develop the ancient town tourism. After that, the Wuzhen model was copied to the whole country. Wuzhen is both a cultural operation mode and one of the successful cases of capital operation. For the aboriginal credit constraints, the highest level is the community-based autonomous management, which is not possible now, but only capital management and credit management.

The last 25% is respect for culture, as Chen Xianghong said, "The sincerity for history."

Indigenous people and tourists in the town can enjoy a modern life in the traditional appearance, which is very difficult to handle. The protection and restoration of Wuzhen Xizha has gone through 4 years. Chen Xianghong did not ask a professional planning team to draw his own architectural drawings. Not only the architectural layout, but also where the stairs are, the direction in which the windows are opened, the height of the roof, the road, what the garbage bin looks like, and the strokes. On the white paper of the characteristic town, waiting for the skilled craftsman, may be a person from any industry such as machinery, environmental protection, music, etc.

In short, the essence of the characteristic town is to eliminate the urban-rural differences through market-oriented development, emphasizing the combination of the characteristic industries and human life that have been formed, and the economic life is flattening.

Look at the price of Yanjiao in the suburbs of Beijing, which broke through 20,000, followed by the famous Phoenix Town in Sanya, which is the same as Wuzhen Pension. When the consumption and housing prices in Huaying Town of Zhangzhou are not far from Wuzhen, it may be the day when the characteristic town is built.

Attachment: List of the first batch of Chinese-style towns (127)