Marketing is centered on meeting consumer needs, and its essence is to study people's consumption psychology and behavior. Therefore, people from different regions, different races, different ethnic groups, different cultures, different ages, different places, different income levels, different genders, different motives, etc. will have different needs, and different demand groups constitute different marketing objects. Because of the fundamental differences between the above factors and the developed countries in the West, there are bound to be different marketing theories in China. This is the premise of the Chinese marketing system. Marketing theory is a practical and strong discipline. Although it is an edge discipline of economic theory development, it is an inevitable outcome of economic development. At the same time, it depends more on practice testing and summarization in practice. The theory that China today circulates in the enterprise and in the academic world is imported from abroad. Because of China's unique social environment, behavioral style, and cultural heritage, it is determined that marketing activities that meet the needs of Chinese people will be very different from foreign marketing activities, and even fundamental differences. Therefore, foreign marketing theories will be at home. There is a large degree of discomfort. Of course, this is not a Western marketing theory that is wrong. Western marketing theory is based on the practice of Western developed countries. In Western developed countries, it is right, or adapted to the needs of Westerners. Because China has a short period of market economy, Chinese local companies have shorter marketing activities in a full market environment and less accumulation. Therefore, marketing activities in China's domestic economic environment are not enough to refine and Summarize the theory of patterns and systems. Or the birth of Chinese-style marketing theory depends more on time, relying on the innovation and success of more local companies in China in marketing activities. This is the basis of the real economic environment and practice test produced by Chinese marketing theory. China's becoming the economic center of the future world is the inevitable development of the world economic structure. The Chinese economy, which was dominated by rural land economy, was still the front pole and commanding height of the world economy in the economic structure of the Qing Dynasty during the Qianlong period of the Qing Dynasty. With the advent of the era of large industry and the arrival of the market-based market economy era, the Qing Dynasty has fallen in the transition of the world economic center. This is 300 years. Since China implemented the market economy, China’s economic development has been unprecedentedly released. China’s renaissance is inevitable, and the future world economic center must be in China. This is beyond doubt. Of course, this is marked by the great success of Chinese local companies in the world. When Chinese local enterprises are truly successful in the world, it is also the time when Chinese-style marketing theory with Chinese characteristics was born. This is the time when Chinese marketing theory is shaped. In this sense, the content of Chinese-style marketing theory will only really take shape when the real rise of Chinese companies. This is the paradox of proposing Chinese-style marketing. In theory, the theory must be more advanced than practice, forward-looking, and more to guide practical activities. Therefore, we now propose Chinese-style marketing theory and continue to enrich it to guide current corporate marketing activities and test them in marketing practice. When the large-scale inspection is successful, it is the time when Chinese marketing theory is formed. On the other hand, the practical requirements of marketing activities are based on practice. Before we have enough practice, it is purely empty talk and there is not much practical significance. What is wrong? This problem has plagued many people. Before the Chinese-style marketing theory system officially became a system, all kinds of plausible ideas would fly in the sky, true and false, and confuse. I don’t see all kinds of marketing theories in China, and some so-called “word games†theory that has no fundamental content changes has rushed to the bookstores. Some new terms (the oysters are hard to understand and define some marketing activities, and these Marketing activities have been publicly available in the marketing industry and have professional vocabulary. They are constantly appearing, leaving novices and laymen to be at a loss or misleading. Of course, it is not that these people are intentional. It may be that they have not received the guidance of the class and the guidance of the experts themselves. Except for individuals with ulterior motives, most people are based on their own experience and practice and criticize Western marketing theories. These people need a normative theoretical system to guide them, so that after learning, they will awe in marketing theory. Deliberately "making words", the marketing theory industry is better to communicate and spread! From the perspective of serving marketing activities and corporate development, it is now proposed to be more conducive to practical activities. Let more people no longer indulge and blindly follow the so-called developed marketing theory in the West, face up to the essence of marketing and face the real environment around them. Really research consumer needs and focus on various marketing elements. In the previous period, some Chinese companies were superstitious about the so-called theory of foreign countries and went into the misunderstanding. The irrational behaviors such as multi-brand operation, dual-brand operation, flat channel, big customers, etc. all made Chinese enterprises pay a lot of tuition fees. Chinese companies are still down-to-earth to study consumers and dare to say no to Western marketing theory! Let us invest in the fierce marketing practice, to sum up and feel, all our marketing practices will become part of the Chinese marketing theory system. Let us thank this great era! This is the practical significance of proposing a Chinese marketing theory system.
The Paradox of Chinese Marketing System