The truth of marketing: carving the sword

The core of marketing is simple, easy, low cost, fast and can be copied; many people will not agree with this sentence!

When you think that marketing is very difficult, it means that your thinking stops thinking and there is no innovation!

Marketing is not based on a few sales elites; marketing is not based on the boss's personal experience! The marketing of many small and medium-sized enterprises is like the operation of a hotel in China. It depends on one or two famous chefs, although the business is booming. If the chef leaves, the business will plummet! why? Not reproducible. Why the important foreign companies can be long-term, the key is that they have a complete set of marketing training training process. HP's dealerships, like McDonald's French fries, have developed a standardized sales force.

Many companies feel that marketing is difficult. It is dominated by empiricism. In the 1980s, many bosses established their customers through their own diligence and through relationships. When they succeeded, they often copied their own experiences. In the 21st century, with the popularity of the Internet, the way of marketing has changed greatly, but many companies still stay in the traditional experience of the last century: recruiting sales staff, sending flyers, price reduction promotions...

We all learned to seek a sword, we laughed at the stupid person, but I thought: I am the stupid person who is looking for a sword!

Marketing is not difficult, it is difficult for us to deny ourselves, the innovation of thinking and the breakthrough of ideas!