Black technology is getting more and more integrated into clothing. Are you ready?

The fabric will shine, not wrinkle, and even “greet you” like an electronic screen. Fashion is better and more fun. “Buy after the show” “Immersion Fashion Carnival”, fashion is more and more diverse; virtual fitting, drawing Search clothing, fashion knows you better. This is what the reporter saw on the 14th Autumn and Winter 2017 Shanghai Fashion Week. Black technology is integrated into the clothing, are you ready?

"Fabric +" makes fashion look better and more fun

My clothes will shine and my bag will greet you. The trend of “technology + fashion” opened by Chanel in the spring and summer 2017 show has now swept into China.

Chanel has shown the infinite possibilities of combining technology and fashion in the Paris show: Boy Chanel contains electronic chips. According to the program settings of the chip, the package will be arranged like an electronic display. Say hello to people, and the clothing is inspired by the electronic circuit diagram, presented in the design of the Tweed fabric, if you carefully distinguish the pattern, there is the ingenuity of the "short circuit" pattern.

In Shanghai, TUBE Showroom's cutting-edge designer brand CALVIN LUO and Lenovo's cross-border cooperation clothing series, embedded in the special soft high-tech materials LED rolling subtitle technology, as long as connected to the mobile phone specific APP, the wearer can also Feel free to change the English subtitles above.

At the LABELHOOD Pioneer Fashion Festival, Particle Fever makes sportswear full of futuristic: high-tech vented multi-functional fabric, not only "breathing", but also super-extensibility, let you "want to twist"; waterproof jacket The DuPont paper-coated material was deliberately made into a wrinkled appearance, eliminating the need for ironing. The design of WWANING HUANG combines the lustrous fiber hair and the new material “fish bone” to outline the beauty of the female body.

This season's CHABER C+ in the Xintiandi Taiping Lake show showcases the use of bio-tech fibers and elastic elements, environmentally friendly and practical materials, as well as metal and wool yarns. The double weave method forms a glittering vertical stripe effect, bringing a modern personality to the fabric surface.

Avant-garde brand RICO LEE showed some special treatment coatings in this season, some used carbon nanotubes, some were equipped with reflective materials, and even the "simple" wool fabrics were nano-scale. After the data processing, the "wool +" which has the functions of windproof, waterproof and breathable protection is added. What's even more fascinating is that the on-site guests can connect with the smart clothes through their mobile phones, and pick up the mobile phone to control the futuristic smart clothes.

Technological innovation, let fashion "target" you

The high-cold big names have played live on the show, and started a series of cross-border joints with artists. Chanel even opened a Cocoa limited-time coffee shop in Shanghai. It seems to be “not doing business”. In fact, through the innovation of technology and display form, fashion is “going out of the altar” and becoming more and more amiable.

With the ubiquitous live app, you can master the latest developments of big-name catwalks in real time, and even wear new clothes on the second day after the show. In recent years, the “buy after buy” model has been accepted by more and more brands. Jingdong cooperated with the designer brand to hold the show. A brand containing the QR code of “Online Flash Shop” was set up next to the T-stage, and the original designer's work can be purchased in real time.

Ding Xia, vice president of Jingdong Group and president of Jingdong Mall's large apparel division, said that technological innovation is the future of the apparel industry. The power of science and technology brings more possibilities to fashion and opens up a new way of life. "Jingdong will also launch the JD (X) program in the next step, and cooperate with internationally renowned designers and fashion brands to make the cross-border joint series become accessible through e-commerce platforms."

When the installation art and the exhibition "Quiet" meet the model show, the "moving" of the song and dance performance, after entering the scene, the viewer can connect to the mobile phone to receive the LIVE notice and performance information in real time, if there are clothing accessories for the model and the artist. Interest, you can also place an order for purchase. Yang Yuancao, CEO of IPCN International Media, said: "Fashion is not only cold, it belongs to the T station, it belongs to everyone."