Underwear high-end brand filigree birds join forces micro-into the mobile distribution

According to reports, Beijing Fibro Bird Clothing Co., Ltd. was founded in 2001. After more than ten years of development, it has become a leader in China's knitting industry. It has a number of well-known brands such as filigree birds, currency, and beauty. The brand has successively won the China Famous Brand, the National Consumer Reliable Brand, the Top Ten Fashion Brands Gold Award and other honorary titles, and has ranked first in the market for similar products for six consecutive years.

Currently, Fibrous Birds owns more than 3,000 physical stores, more than 50 distributors, and over a thousand brand employees. “In the entity management and traditional e-commerce model, this part of the resources is actually wasted.” The responsible person of the filigree bird said that how to achieve online and offline synchronization, while the efficient use of physical advantages across the country is the filigree bird The important reason for choosing weimeng service.

In the planning, Fibrous Birds will build its WeChat mobile mall and use Weixin SDP distribution system to assign exclusive distributor IDs to existing offline channels to generate virtual stores. Distributors can set up commissions to develop salespersons and microbuses and pass them through. Unique two-dimensional code to share promotion, and ultimately contributed to sales. It is worth mentioning that distributors will participate in the permanent sharing of online orders through the QR code, which greatly stimulates the enthusiasm of the under-filament bird channel to actively participate in online business, and at the same time realizes the filigree bird brand. The customer settled. Fibrous Birds said that it will provide distributors with a complete set of services and support for shopping mall design, construction, training, and product shelves, eliminating the worries of distributors.

“The traditional e-commerce model is actually a parity model, and only WeChat can do online and offline interactions to help brands build their own fans. WeChat is a leader in WeChat’s third-party development and service, and we’re working on technology research and development. There is a clear advantage in innovation, marketing ideas and marketing ideas are more mature, the head of filior bird stressed that filigree birds will always adhere to the concept of products that are character, whether it is online or offline will provide consumers with the best quality The product will never lose product quality due to price.

In the era of mobile Internet, consumers' shopping habits are shifting to the mobile terminal. Traditional enterprises are seeking to transform themselves. The micro-academy said that “how to achieve the link between offline and online businesses is the key to transformation, and the exploration of filigree birds is seeking for the transformation of traditional enterprises. Provides a reference: through the unique distribution system of Micro-Similar SDP, it effectively solves the problem of collaboration and profit distribution of online and offline businesses in traditional enterprises, and makes full use of the huge physical store resources under the traditional enterprise line to drive offline bi-directional fission sales on the product line. , to help the brand achieve membership precipitation and enhance product reputation."

It is reported that Weimeng was established in April 2013. After three years of rapid development, it has developed from the original WeChat development service provider into a software development, e-commerce platform, advertising marketing, financial services, capital investment, and big data platform. The diversified company, Micronesia and its subsidiaries currently employs 2,000 people, with more than 1,300 agents worldwide, and more than 1.8 million settled merchants. The company has a valuation of nearly 3 billion yuan.

May 11th, 2016 in Shanghai