Zixiu underwear brand training, sales must start with remembering customers

Zixiu underwear brand training, sales must start with remembering customers

When various factors such as store entry rate, micro business, etc. affect the performance of many lingerie terminal stores, how to successfully achieve customer penetration and connection rate in a limited environment becomes the key to improving store performance. On May 30, 2016, Rongli Group Sichuan Heming Clothing opened a two-day event in the 3rd season of Zixiu brand detonated gold medal shopping guide performance doubling training.

Purple show underwear brand training site

Mr. He Jian, general manager of Sichuan Heming Apparel, analyzed in his speech that the low store entry rate does not mean that the customer's spending power is weakened, but is influenced by the diversification of consumer channels. Nowadays, some micro merchants have already begun to march into physical stores. For underwear terminals, what is more noteworthy is how to bring real benefits and meaningful services to customers in the operation of the stores.

The training on the afternoon of the 30th was mainly sponsored by Xu Boda, the chief trainer of the Rongli Group, to bring the relevant explanations for the shop extension. Xu used a simple painting tree to find a companion's signature game and told everyone that sales should begin with remembering customers. Secondly, sales must have goals. The six representatives of Rongli family who participated in the training shared their impressive sales success stories. From the sharing of everyone, we will find that the firm goal and the “cheeky” we have paid for it can greatly contribute to the success of a sale. And how to better achieve the store's turnover rate, Xu teacher said that find the selling point of the product, and in order to define new standards, establish the concept of customer spending, guide consumption.

In the face of the distressed influence of everyone, Xu teacher advocated the use of micro-business thinking to defeat the micro-business. In addition to learning the use of micro-traders to the circle of friends, we can also provide customers with after-sales return visits and services through WeChat plus friends, customer classification, group messaging and other functions. At the same time, shops with certain conditions can use the “three-tier distribution” method of micro-businesses to improve the referral rate and the joint transaction rate of the stores.

On the evening of the 30th, Mr. Xu also provided relevant explanations on the joint rate for everyone. I believe that through this training, Rongli family members will be able to apply their knowledge in the future sales, better guide customer spending, and improve store performance.

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