BENBO will bring German aesthetics to participate in the 19th Service Expo 2011

It is reported that German style menswear Binbao will participate in the "19th China International Clothing & Accessories Fair (CHIC)" held at the Beijing New International Conference & Exhibition Center (New Shunyi Hall) from March 28 to 31, 2011. Continuing the new SI image system that was designed in Berlin's aesthetic art in 2010, Binbao will use German architectural aesthetics as the main design element, and will then bring 4S apparel experience galleries with unique creative culture.

Booth No.: Casual E2219
Time: March 28-31, 2011 Venue: Beijing New International Convention and Exhibition Center (New Shunyi Hall)
[Source]
Every man should have three pants: trousers, jeans and slacks. West trousers help you realize your professional dreams, jeans carry your freedom of indulgence, and casual trousers let you find your own.
- German Design Master Ben Largerfeld (Ben Lafield)

The design master Ben Largerfeld (Ben Lafield) co-founded the BENBO brand with the right-hand man Kenbo (the famous German model division) in the early 1980s and proposed the epoch-making idea of ​​“the third pants for men”. . Since then, Binbao has been known to the European market with a focus on creating the “third men's pants” - classic cotton casual pants.

As a designer with a keen sense of fashion, Ben Largerfeld focuses on shaping the "third men's pants" with a combination of comfort and comfort. The selection of European high-quality pure cotton fabrics, combined with the latest Nosta Wash washing process at the time, creates trouser fabrics that combine comfort and nostalgia. Ben Largerfeld is more rigorous in shaping the type. Through the in-depth analysis of the traditional trousers structure, the designer cuts through the unique structure and launches the three-dimensional trousers of the middle waist, which makes the pure cotton leisure pants more self-cultivating and comfortable. Ben•Larrfeld’s unique cotton-inspired slacks have been welcomed by German upstarts once they are launched.

From the 1980s onwards, for more than 20 years, Ben Largerfeld not only paid attention to the continuous improvement of fabric quality and process R&D, but also tried to integrate into the unique German culture and philosophy of life, which gradually led BENBO to lead Germany. The new fashion of the city Yapi nobility has truly become a shining cultural symbol in the German life.

The "men's third pants" concept and the comfortable, simple style of trousers introduced by Ben Largerfeld gradually spread from Germany to Europe as a fashion brand of European clothing. At the same time, with the help of the creative and resource advantages of Düsseldorf, Germany’s fashion capital, designers have launched a series of full-fledged costumes to meet the city’s utilitarian elegance and simple fashion men’s wear. Comfortable clothing needs. At the beginning of the 21st century, BENBO began to focus on expanding the global market.

Extended Reading: WWW.BENBO.CN
Http://chinasspp.com/advbrand/2010/benbo/index.htm