Gap Inc. (NYSE: GPS) announced today that four wholly-owned Gap stores in China will be open soon. The 4 stores adopt modern design and bring Gap's fashion style to Chinese consumers for the first time. Each storefront will include all of Gap's product lines: Gap, GapKids, babyGap and GapBody. In addition, the company also launched its online flagship store today, which will enable all Chinese customers to buy Gap clothing immediately.
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“Gap is the first American retailer to provide uniform style clothing for all family members in the Chinese market, and we are very excited to introduce Gap's cool and modern American design style to Chinese customers. I believe customers will like the tailoring of Gap garments. , quality and affordable features, especially our latest and most successful product - 1969 high-grade jeans series." Yang Deming, president of Gap China said.
Shanghai:
Gap’s first flagship store in Shanghai will open on November 11. The store has an area of ​​1,140 square meters and is located at Hong Kong Plaza on Huaihai Zhong Road, an important shopping street in Shanghai. The second flagship store is located in Zhongchuang Building, a prime location on Nanjing West Road. It is divided into two floors and will open in the next few weeks.
Beijing:
Gap's two stores in Beijing will open on November 13. The first flagship store is located at APM Shopping Mall on Wangfujing Street. It is divided into two floors, with an area of ​​1,165 square meters. The second store is located in Joy City, Chaoyang North Road in the east of Beijing, with an area of ​​1,800 square meters.
“Each store has a fully trained workforce that provides first-class service to its customers. The receptionist will welcome customers at the entrance, and each series will have a dedicated salesperson to help customers. Four stores will provide Jeans professional appointment booking service, said Lorenzo Moretti, Managing Director of Gap China.
The internet:
At the same time, customers across China can also purchase Gap products through Gap's flagship store and purchase Gap China's full range of products anytime anywhere. The website is operated by Gap and Shanghai Yishang Network Information Co., Ltd., which has extensive online sales experience.
Gap's opening will revolve around the theme of "Let's Gap Together", celebrating the Chinese and American cultures coming together and sharing our creativity and personality expression spirit. To commemorate this special occasion, the world-renowned photographer Annie Leibovitz took a series of pictures and invited iconic figures from various fields in China and the United States as spokespersons, including Chinese actress Zhou Xun and Jacques Jacques who are committed to sustainable development. Cousteau's grandson and environmentalist Philippe Cousteau Jr. These photos will appear in the store, official website and outdoor advertising.
Gap enters the world's most populous country - China, which is a cornerstone of Gap's global expansion strategy. Gap has been conducting extensive market research for several years. Entering China will mark the beginning of a long-term multi-channel strategy and will eventually open more stores in China.
About Gap
Gap is one of the world's leading specialty retailers, providing apparel, accessories and personal care products for men, women, children and babies. The brands include Gap, Banana Republic, Old Navy, Piperlime and Athletea. In fiscal 2009, sales reached $14.2 billion. Gap operates approximately 3,100 stores throughout the United States, Canada, the United Kingdom, France, Ireland, Japan and China. In addition, Gap also expands its international business presence through franchising in Asia, Australia, Europe, Latin America and the Middle East.
GAP Shanghai Flagship Store Opens 4 Stores and Websites to Enter China
Gap Inc. (NYSE: GPS) announced today that four wholly-owned Gap stores in China will be open soon. The 4 stores adopt modern design and bring Gap's fashion style to Chinese consumers for the first time. Each storefront will include all of Gap's product lines: Gap, GapKids, babyGap and GapBody. In addition, the company also launched its online flagship store today, which will enable all Chinese customers to buy Gap clothing immediately.