Hang Women's Women's New Products GO&T "Korlin" Shines Up

The winter of 2010 has not completely arrived yet. The fashion of the spring and summer of 2011 has long been appealing. On November 16, Fulida Garment Co., Ltd., a subsidiary of Xiaoshan local company Fulida Group, held a new spring-summer 2010-2011 conference, announcing that its second brand, “Korlin” (English name: GO&T), will be on the market soon. To set off a fashion storm in 2011. This means that another Xiaoshan company's own brand will enter the domestic women's market.

Actively cultivate its own clothing brand

A mature industry can completely find new blue sea through independent innovation. With the honors of “national high-tech enterprises”, “national wool production base”, “Zhejiang famous brand”, “Chinese famous brand” and “China well-known trademark”, etc., Fulida Group has been seeking a broader Development - to enter the terminal industry and cultivate Fulida's own clothing brand.

In 2009, Hangzhou Fulida Garment Co., Ltd. was formally established. In April of this year, MARRIONE, the first brand of Frida, entered China's women's wear market and achieved significant results in a short period of time. At present, there are 16 domestic direct sales stores and 4 directly-operated shopping malls, which are located in Zhejiang, Shanghai, Jiangsu, Shandong, and Heilongjiang. It is expected that sales will exceed 8 million in 2010.

The newly released second-brand GO&T “Kolin” will also be officially launched in March next year. In view of the strength of Frida Group and the ability of apparel companies to run apparel brands, more than 20 mall partners have been invited to the conference, including Zhejiang Jiebai, Yintai, Jiangsu Yaohan and Shandong Ginza. About a hundred franchisees are interested in, from Zhejiang, Jiangsu, Shanghai, Sichuan, Jiangxi and other places.

Precise positioning shaping brand awareness

As the dynamic music sounded, female models dressed in GO&T's five series of clothing went from behind the scenes to the T stage. In the new fashion show held on the afternoon of the 16th, the classic styles of GO&T Spring and Summer 2011 were presented one by one. Easy colors, soft curves, and refined details are enough to see GO&T's dedication to feminine fashion.

GO&T "Gorraine" brand design positioning is a 28-45-year-old white-collar women, design concept stress texture, the pursuit of temperament, apparel advocating simplicity, the overall clean and neat, under the natural cut lines reflect the feminine beauty of the East. In addition, GO&T “Gorraine” places great emphasis on the comfort of wearing clothes, is very picky on the choice of materials, and the comfortable natural materials are specially treated to give the wearer a relaxed and stress-free feeling.

In the future, Fulida apparel will develop and locate in the longer term: open up the men's and casual wear market, develop more private brands, and form the top-ranking brands in the corresponding market segments.